Drive product discoverability with A+ Shoppable Collections

Amazon Updates

Drive product discoverability with A+ Shoppable Collections

If you’re a registered brand owner, you can use A+ Content Shoppable Collections to build interactive carousels that showcase other products from your catalog, potentially increasing your sales.

With this feature, you can create product collections like best sellers, highly rated, and seasonal products. You can also include shoppable videos or photos of your products in action. These carousels will be featured in the “From the brand” section of product pages. Customers can engage with all the content in the carousel and click through to the product pages or Brand Store to learn more or make a purchase.

To start using Shoppable Collections, take the following steps:

  1. Go to A+ Content Manager.
  2. Click the Create A+ Content button.
  3. Choose Shoppable Collections.

If you already use Brand Story, this will replace the Brand Story on your product pages.

To learn more, go to Drive discoverability and sales with this new A+ content.

 

From Amazon PPC and A+ Content to Storefront Design, and FBA Reimbursements, SIPRANSH ECOMMGROWTH helps brands boost product discoverability and scale smarter on Amazon.