We’re extending the Fulfillment by Amazon (FBA) and Seller Fulfilled Prime shipping cutoff dates to December 23, 2025, for the upcoming holiday season. This gives you two more days than last year to help increase last-minute gift sales.
Super Saturday, December 20, is your biggest opportunity for last-minute holiday sales, offering Prime-exclusive deals with guaranteed Christmas Eve delivery.
Customers continue to search for last-minute holiday gifts in the days leading up to December 23, so this is an ideal time to use multiple customer engagement strategies.
To engage sellers through the cutoff date, you can:
- Promote your products for Super Saturday with price discounts and coupons to benefit from promotional support and increased traffic. For detailed eligibility criteria, go to Create a price discount and Coupons.
- Optimize your listings with compelling A+ Content and use Sponsored Brands and Sponsored Products to help customers discover your brand and promote your listings.
