Now that Black Friday and Cyber Monday are over, it’s time to review your results and plan for future peak sales events. We offer several tools and dashboards to help you evaluate your performance and identify growth opportunities.
Resources to review after peak sales events:
Promotions dashboard: If you ran holiday promotions, use this dashboard to see how your deals performed, including customer engagement and conversion rates.
Payments dashboard: Review your transaction history to track revenue spikes, payment timelines, and overall sales volume during the peak shopping period.
Product Opportunity Explorer tool: If you want to know what customers searched for most during Black Friday and Cyber Monday, use this tool to better understand trending products and optimize your catalog for future seasons. For more information, go to Product Opportunity Explorer.
Growth Opportunities tool: Use Black Friday/Cyber Monday data to discover a customized list of recommendations and actions to take on your products with high demand potential for the coming year. To learn more, go to Growth Opportunities.
Customer Loyalty Analytics dashboard: Registered brand owners can look at shopping behavior based on different segments including first-time buyers, repeat customers, and cart abandoners, then create follow-up campaigns for those segments. Brand Registry enrollment is required to access the dashboard. For more information, go to Customer Loyalty Analytics.
You can access all these tools and dashboards in your Seller Central account.
For more tips and recommendations, go to How to drive sales during Black Friday and Cyber Monday, then scroll down to Post-Black Friday and Cyber Monday strategies.
