Each January, shoppers with gift cards create a post-holiday revenue opportunity that you can capture with the right preparation.
Here’s how to maximize your sales potential:
- Keep your momentum strong by maintaining healthy inventory levels. Our Fulfillment by Amazon (FBA) Demand Forecast tool can predict your inventory needs up to 40 weeks ahead, helping you stay in stock during this shopping period.
- Continue your promotional activities into the new year to attract gift card holders. Consider using coupons, lightning deals, best deals, and promotional pricing, as demonstrated in this Promoting Your Products video from Seller University, to stand out to these motivated shoppers.
- Gift card recipients often shop in categories like electronics, home goods, fitness, beauty, and books. Update your listings with AI-powered suggestions to improve titles, bullet points, and key attributes on your product details page. You can also use A+ Content to highlight product features that align with new year goals like fitness and personal organization.
For more inspiration, learn how one Amazon seller successfully targets customers shopping with gift cards post-holiday in our latest Amazon seller story.
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