Start 2026 strong by refreshing your A+ Content. January offers an ideal opportunity to optimize your top ASINs before first quarter traffic peaks. Updated images, comparison charts, and video modules can boost conversion rates as customer traffic increases.
Start by replacing seasonal or dated images with evergreen lifestyle shots optimized for mobile viewing, where customers will see them most.
Smart use of comparison charts and video help customers make confident purchase decisions. Review your product comparison modules, which are the comparison charts in your A+ Content that let customers compare products side-by-side, and ensure they show current data and position your products accurately.
If you haven’t explored video modules in A+ Content, consider adding brief product demos or how-to guides. Update your brand story modules to reflect your current positioning and any new product lines you’re launching in 2026.
Small investments in A+ Content optimization this month can deliver measurable improvements in conversion rates and customer engagement throughout the year.
To learn more about how to optimize your A+ Content, go to What is A+ Content? in Seller Central.
