Spring is almost here and now is a great time to step into a new season with refreshed product detail page videos.
Sellers who add videos to their product detail pages see an average increase in sales of up to 23%. That’s a significant boost, especially during high-traffic shopping events like spring sales when more shoppers are browsing and every listing is competing for attention.
Videos give shoppers the confidence they need to click Add to Cart. When shoppers can see your product in action, understand how it works, and visualize it in their own lives, they’re far more likely to make a purchase.
Use the new video metrics dashboard to audit your product page videos ahead of our spring sales events. Review your existing videos and easily identify which ones are driving sales and which have high click-through rates. For videos that aren’t performing well, consider refreshing the content or trying a different approach. For products without videos, now is the time to add them.
To maximize your impact during spring sales events, focus on videos that help shoppers make informed decisions:
- Product demonstrations: Show your product in action with clear how-to videos that highlight key features and benefits.
- Variations showcase: Display different colors, sizes, or styles so shoppers can see all their options.
- Real-life applications: Help shoppers envision how your product fits into their daily lives with authentic use cases.
To get started, go to Upload and Manage Videos in Seller Central under Catalog to add or update videos today.
