You can now see how top-performing sellers in your store perform on the Customer Service Quality Insights dashboard. We’ve added this comparison feature to help you identify improvement opportunities and set clear performance goals.
We launched Customer Service Quality Insights in December 2025 to help sellers who self-ship and provide their own customer service to track three key metrics: Buyer Contact Rate, Average Contact Response Time, and Buyer Dissatisfaction Rate.
With this new data, you can see exactly how leading sellers in your store perform on these same metrics. This comparison can help you improve your customer service and potentially receive repeat business.
To learn more, go to Customer service quality insights on Feedback Manager.
Our Customer Service Benchmark Analysis is enhanced by Amazon Account Audit, Amazon Seller Central Services, Amazon Account Management, Amazon PPC Management, and Amazon Marketing Services to optimize performance and customer experience.
