Amazon has officially opened Seller Café appointments for the highly anticipated New Seller Summit 2026, taking place on May 20, 2026, in Anaheim, California. This one-day event is specifically designed to help new Amazon sellers build a strong foundation, avoid common mistakes, and accelerate their growth on the marketplace.
One of the biggest highlights of the event is the opportunity to book a Seller Café appointment, where attendees receive a dedicated one-on-one consultation with an Amazon specialist through a virtual Zoom session during the summit.
These personalized sessions are designed to provide direct guidance on important areas of selling on Amazon, including:
- Amazon seller account setup and optimization
- Product listing and catalog management
- Fulfillment strategy and FBA guidance
- Account Health and policy compliance
- Operational best practices for new sellers
- Scaling strategies for long-term marketplace growth
For many new sellers, getting direct access to Amazon experts can significantly reduce the learning curve and help solve critical business challenges early on. Whether you are just launching your first product or trying to optimize your existing store, Seller Café sessions offer practical insights tailored to your business needs.
Amazon has confirmed that appointments are available on a first-come, first-served basis, and availability is limited. Sellers must first complete registration for the New Seller Summit before they can secure a Seller Café appointment.
In addition, Amazon announced that this is the final opportunity to register at the early bird price of $99, making it an excellent chance for new entrepreneurs and growing brands to gain direct marketplace education at a lower cost.
With Amazon continuously evolving its seller ecosystem, events like the New Seller Summit provide valuable networking opportunities, hands-on learning, and direct access to Amazon support resources that can help sellers stay competitive in 2026 and beyond.
If you are planning to start or scale your Amazon business, securing a spot early could be highly beneficial, as both summit tickets and Seller Café appointments are expected to fill quickly.
Need Help Growing Your Amazon Business?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers turn marketplace updates into real business growth. From product research and listing optimization to PPC management and full account scaling strategies, our team helps brands navigate Amazon with confidence. Whether you’re launching your first product or expanding your catalog, we help you build a stronger, more profitable Amazon business.
