If you’re a seller launching new products, your items may now receive a “New Arrival” or “Notable Arrival” badge. These badges help customers easily identify your most promising new products, which can increase visibility and drive early sales momentum for your listings.
Products that will receive these badges are newly launched items predicted to become customer favorites based on signals from customer shopping patterns and analysis of your product’s attributes compared to similar ones with strong sales performance. As we collect more customer feedback and engagement data, these predictions become more precise. The badge appears for a maximum number of days after you first list the product on your store and is considered “new” to our store. We will determine the period your product will be considered new and after this period, it will be automatically removed.
No action is required on your part. We’ll automatically apply badges to eligible products.
For more information, go to New or notable arrival badges.
Need Help Turning New Amazon Features into Real Sales?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers leverage the latest platform updates to boost visibility and drive conversions. From optimizing listings for new arrival badges to improving discoverability and launch performance, our team ensures your products don’t just get seen — they get sold. Ready to grow smarter with Amazon’s newest tools? We’re here to help.
