The new Seller Central experience is here

Amazon Updates

The new Seller Central experience is here

We’ve redesigned Seller Central to help you spend less time searching for information and more time growing your business. The new experience consolidates your tools, metrics, and tasks into purpose-built workspaces.

Here’s what’s new:

  • My Business: Get a real-time snapshot of sales, inventory, orders, and account health on one page.
  • Products: Manage your catalog, listing performance, and customer search queries.
  • Supply Chain: Access end-to-end visibility into inventory, shipments, and storage utilization.
  • Orders: Oversee fulfillment and return rate, delivery insights, and post-order management.
  • Finance: See your complete business economics, multichannel revenue, and payment disbursements.
  • Customers: Stay on top of policy violations, alerts, and compliance signals in one view.
  • Marketing: Plan and monitor promotions, advertising campaigns, and discounts.

 

Across every workspace, the Action Center surfaces your most time-sensitive tasks, no matter where you are. Important actions that used to take significant time can now be completed in minutes.

Your data and settings stay the same. The new experience only changes how things are organized, not your account or your listings.

To learn more about the new experience, go to New Seller Central experience.

 

Ready to Make the Most of Amazon’s New Seller Central?

The updated Seller Central experience is designed to improve efficiency—but only if you know how to leverage it. At SIPRANSH ECOMMGROWTH, we help sellers navigate changes, streamline operations, optimize listings, and uncover new growth opportunities. From strategy to execution, our experts ensure Amazon’s latest updates work for your business, not against it.