Effective July 30, 2026, the New Selection Program (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.
If you’re currently enrolled in our existing New Selection Program, you’ll automatically receive New Selection Program (2026) benefits for new branded FBA ASINs that launch starting July 30, through October 31, 2026, as an introductory offer.
To continue to receive New Selection Program (2026) benefits after October 31, you must confirm your enrollment on Enroll in New Selection Program (2026). From July 30, the existing New Selection Program will end.
New benefits for an eligible new-to-FBA product include (applicable from first inventory received date):
- Instant fee credits equivalent to capping referral fees to 10% (or your existing rate, whichever is lower) on your first 100 units and 5% (or your existing rate, whichever is lower) on the next 100 units. Credits apply to major fees, like referral and fulfillment fees.
- $50 in coupon variable fee credits and $75 in Vine enrollment fee credits (applied to middle tier), usable within the first 60 days.
- Free storage, free customer returns, free liquidations on your first 200 units for the first 120 days.
- No low-inventory-level fee and storage utilization surcharge on your first 200 units for the first 120 days.
- 45-day extension on the above benefits when using the Vine Pre-launch service.
For more information, go to New Selection Program (2026).
Ready to Maximize Amazon’s New Selection Program Benefits?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers turn marketplace updates into growth opportunities. With enhanced New Selection Program benefits rolling out from July 30, our team can help you launch new products strategically, optimize listings, and maximize the incentives available. From keyword research to full account management, we ensure you don’t just stay informed; you stay ahead. If you’re ready to make the most of Amazon’s latest seller benefits, we’re here to help.
