Background
When this UK brand partnered with us, they were already generating sales, but profitability and advertising efficiency had significant room for improvement. Although the account had established products and existing traffic, several areas, including creative assets, listing presentation, PPC structure, and Amazon account management, were preventing the brand from maximizing its growth potential.
As a full-service Amazon marketing agency, our responsibility extends far beyond advertising. We managed every aspect of the account, including:
- Product image design and infographic creation.
- Premium visual content and product videos.
- Detail page optimization.
- PPC management and campaign restructuring.
- Account health monitoring.
This case study highlights the results achieved on the UK marketplace after we began managing the account in May 2025.
The Situation Before Our Management
Before taking over the account, the advertising performance was struggling with high inefficiency.
April 2025 Performance
- ROAS: 2.30
- Ad Spend: £2,360.89
- Sales: £5,440.11
- ACOS: 43.40%
These numbers indicated that almost half of every pound generated through advertising was being consumed by ad spend. While the products were generating revenue, profitability and scalability were limited.
The account also lacked a strong foundation from a creative and conversion standpoint. There were opportunities to improve:
- Product images and infographics.
- Detail page presentation.
- Campaign structure.
- Keyword targeting.
- Budget allocation.
- Overall account efficiency.
Our Strategy
Rather than focusing only on PPC, we approached the account holistically.
1. Complete Creative Enhancement
We redesigned and improved product creatives to help listings convert more effectively.
This included:
- High-quality product images.
- Infographic images highlighting key benefits.
- Lifestyle images.
- Premium A+ Content optimization.
- Product videos designed to increase customer engagement.
- Better visual storytelling to improve conversion rates.
Improved creatives helped visitors understand the products faster and increased buyer confidence.
2. Listing Optimization
We optimized listings to improve both organic visibility and conversion.
Our work included:
- Keyword optimization.
- Better titles and bullet points.
- Enhanced descriptions.
- Improved backend search terms.
- Category and indexing optimization.
- Continuous content refinement based on performance data.
These improvements strengthened both paid and organic rankings.
3. PPC Restructuring
One of the biggest opportunities was improving advertising efficiency.
We rebuilt campaign structures to provide greater control over spending and keyword performance.
Our PPC strategy involved:
- Search term analysis.
- Eliminating wasteful spending.
- Negative keyword implementation.
- Separating branded and non-branded campaigns.
- Optimizing bids regularly.
- Budget allocation toward profitable keywords.
- Scaling winning campaigns.
- Continuous monitoring and refinement.
Rather than increasing spend blindly, we focused on maximizing return from every advertising pound.
Results After We Started Managing the Account
May 2025 Performance
Just one month after taking over the account, performance improved dramatically.
Before (April 2025)
- Sales: £5,440.11
- Spend: £2,360.89
- ROAS: 2.30
- ACOS: 43.40%
After (May 2025)
- Sales: £16,470.69
- Spend: £2,960.11
- ROAS: 5.56
- ACOS: 17.97%
Key Improvements
Although ad spend increased by only around £600, sales increased by over 202%, while ACOS dropped from 43.40% to 17.97%.
This meant the account became substantially more profitable and scalable.
June 2025 Performance
Momentum continued into the following month.
June 2025 Results
- Sales: £11,138.35
- Ad Spend: £2,330.35
- ROAS: 4.78
- ACOS: 20.92%
Even with reduced ad spend compared to May, the account maintained strong profitability and healthy advertising efficiency.
This demonstrated that growth wasn’t driven by excessive spending but by a more intelligent and optimized strategy.
Lifetime Account Performance
Since managing the account, the UK marketplace has achieved the following:
- Total Sales: £308,072.90
- Total Advertising Spend: £85,897.64
- Average ROAS: 3.57
- Average ACOS: 28.01%
The account has consistently maintained healthy growth while balancing sales and profitability.
Why These Results Matter
Many Amazon sellers focus only on increasing ad spend. However, sustainable growth comes from improving the entire customer journey.
Our approach combined the following:
Conversion Optimization
Better images, videos, and listing content increased conversion rates.
Advertising Efficiency
Strategic Amazon PPC management improved ROAS while reducing wasted spend.
Account Health Management
Maintaining account performance ensured stable growth and minimized operational issues.
Continuous Optimization
Rather than applying one-time changes, we continuously monitored and optimized the account based on performance data and market behavior.
Conclusion
By implementing a full-funnel Amazon growth strategy, we transformed this UK account from an advertising model operating at 43.4% ACOS into a much more profitable business with ACOS dropping below 18% and ROAS increasing from 2.30 to 5.56 within a month.
The growth was achieved through a combination of:
- Creative asset development.
- Product image and video design.
- Listing optimization.
- Advanced Amazon PPC management.
- Account health maintenance.
- Ongoing performance optimization.
