We’re introducing passkeys as a more secure way to sign in to your Amazon accounts. Passkeys are tied to your device and password manager, making them resistant to phishing attacks while providing a faster sign-in experience for you.
For those who share account access with multiple individuals, we’ve created a simple set-up process to ensure that your entire team stays connected.
For security purposes, we don’t support sharing a single sign-in across multiple users. However, when you set up secondary users, each person who needs access to the shared account is able to register their own unique passkey.
To set up secondary users:
- Go to Settings and select User Permissions.
- Select the desired account for the new user.
- Enter the user’s contact information and select Send invitation. The secondary user will need a brand-new email address that has not been used on any Amazon account before.
- Repeat for all new users that need to be added.
- Request new users to follow the email instructions.
Note: Only users who have registered as secondary users will be able to set up a passkey and sign in separately to the shared account. Once registered, secondary users can sign in and create a passkey.
If you’re already a secondary user, you can create and use a passkey immediately.
Protect your account and enjoy a fast, seamless sign-in experience with phishing-resistant passkeys while keeping your team’s access running smoothly through secondary user accounts. If you haven’t already, set up secondary user roles today to keep your business secure and streamline your sign-in process.
Need Help Keeping Your Amazon Account Secure?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers manage their accounts with smarter strategies and secure workflows. From optimizing listings and managing Seller Central to supporting your team with efficient account access, we ensure your business stays protected while running smoothly. If you’re ready to simplify team access and strengthen your Amazon operations, we’re here to help.


