You must now tag product images that contain photorealistic AI-generated people with specific metadata before you add them to your listings and A+ content in any of our worldwide stores.
Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people.
To ensure compliance, you must use an IPTC-compatible metadata editor to add the keyword “contains-synthetic-performer” to the dc:subject (XMP) field of your image or video files before adding them to your listings and A+ content.
When you include this metadata, we’ll add an indicator to inform customers that the image includes AI-generated people, where applicable.
This requirement only applies if your image or video contains photorealistic AI-generated people.
You don’t need to provide this metadata if your image or video:
- Only features real people (even if they have been altered with AI tools)
- Only features characters from films, TV programmes, streaming content, documentaries, video games or other expressive works (e.g., the poster art of a movie or a video game cover art)
- Doesn’t feature any people
- Doesn’t feature photorealistic people
For detailed instructions, go to How to tag media that contains an AI-generated person.
For more information, go to Product image guide and Shoppable video guide.
At SIPRANSH ECOMMGROWTH, we help Amazon sellers stay ahead of marketplace changes and turn updates into growth opportunities. From listing optimization and catalog management to strategic Amazon account support, our team helps ensure your products remain competitive and well-positioned. If you’re ready to adapt smarter and grow with Amazon’s latest changes, we’re here to help.
