60% of Internet users rely on Amazon when looking for products online. Hence, as a brand or amazon seller, it is best to hire an Amazon SEO expert who optimizes your seller account as per latest guidelines and increase visibility. In today’s time, if your listing is not showing up on Amazon search results, it is clear you are losing sales.
Amazon SEO experts know the best methods that can help you grow organically. In this blog, we will cover what is Amazon SEO and how Amazon’s A9 algorithm works. Further, what are the common strategies that SEO experts follow to rank brands on Amazon.
What is Amazon SEO?
Amazon SEO is a practice that involves optimizing Amazon product listing for indexing and ranking within the Amazon search algorithm. You can reach our Amazon SEO consultant for guidance at any stage or if interested to do it yourself, this blog is the perfect solution. The in-depth guide to Amazon SEO will walk you through providing clarity into A9 Algorithm and best practices.
What is the Amazon A9 Algorithm?
The A9 algorithm is Amazon’s search engine, used to match shoppers with their preferred products. It is commerce-driven, not information-driven like Google. Its updated version is commonly referred to as the A10 algorithm. If you think Amazon SEO and Google SEO are the same, here is a quick update: they both differ. Our blog clearly states how Amazon SEO and Google SEO are different.
The biggest distinction lies in the algorithms they use. Unlike Google, Amazon sorts product listings based on what the algorithm considers most relevant, useful, and most likely to result in a purchase. This purchase-driven ranking system is well understood by the 9.7 million sellers (about two million active) who rely on Amazon SEO experts to improve visibility and conversions. Further, unlike Google, it does not have search intent problems.
Key Ranking Factors That Influence Amazon’s A9/A10 Algorithm
Amazon’s filter considers many factors when determining what products should receive more visibility. To remain competitive, many sellers work with an Amazon SEO expert and implement Amazon PPC management measures to enhance relevance, increase traffic, and improve conversion signals through ranking. Below, we have mentioned some of the pointers.
(A) Keyword Relevance
Amazon evaluates how accurately listed titles, bullets, backend search terms, and descriptions are mapped to high-volume customer search queries. Proper keyword selection and placement in your Amazon copy that aligns closely with what customers are looking for will help improve potential ranking.
(B) Product Listing Quality
Better product images and descriptions, along with effective bullet points, lead to more customer engagement. And because there are over 350 million products on Amazon, improving your listing can make all the difference between standing out and selling more. Rather than doing it yourself, reaching out to a top professional for Amazon Product Photography and Editing services can be an advantage.
(C) Pricing Competitiveness
Amazon’s algorithm rewards well-priced listings. If you price too high or too low, it can kill conversion. Smart pricing that takes into account value and labels will help you preserve a strong CTR and conversion rate.
(D) Conversion Rate (CVR)
The more a listing converts, provided it performs better in terms of meeting shopper expectations, the more Amazon rewards it. As your conversion rate increases, the algorithm makes your listing more visible, since more sales = higher relevance.
(E) Sales Velocity
A high volume of consistent sales is the key message you send to Amazon that your product is in demand. For many sellers, Amazon PPC management is a lever to create (or maintain) sales to enhance the way A9 ranks their listings.
(F) Customer Reviews & Ratings
Products that receive strong reviews and high ratings are weighted higher. And when customers give you positive feedback, A9 acknowledges that by helping your listing perform better.
(G) Click-Through Rate (CTR)
The algorithm keeps track of how frequently shoppers click on your listing when it appears in search results. High CTRs, which can be the result of good titles and images making your product appear more relevant, mean that your product ranks more effectively.
Why Amazon Sellers Don’t Rank with A9 and the Smart Fixables
Most Amazon sellers have a tough time making their products rank because A9 operates differently from an average search engine. The algorithm dives deep into sales speed, keywords, reviews, and relevancy. Over 60% of buyers begin their search directly on Amazon, and if your product doesn’t appear there, you’ll lose sales very quickly. The best solution is to get the right plan from an Amazon SEO expert.
Additionally, to stand out from an overcrowded marketplace, use high-quality product photos, include some quick bullet points, and make sure the description is personal and trust-building. Investing in Amazon PPC services can be an additional benefit as it may increase visibility and become one more signal to help A9 trust your product (since ads drive traffic/sales faster). When A9 notices you getting sales, it sends your listing up.
Conclusion
In today’s Amazon marketplace, simple listings won’t work; you need a smart strategy. There are various sellers who are competing; meanwhile, the A9 algorithm is pushing those products that have good keywords, strong reviews, fair prices, and stable sales velocity. If the A9 algorithm were not able to find all these relevant pointers, then your ranking would become invisible. And if you take care of the above pointers, then these will help in increasing your sales and help you in ranking naturally.
Frequently Asked Questions
1. What is the Amazon A9 Algorithm?
The Amazon A9 algorithm is an Amazon search engine algorithm that ranks products based on the search query of the customer, which indicates the likelihood of a purchase.
2. How the A9 Algorithm Works
Relevance and performance are both very important. Relevance means how much your product listing matches the customer search query. Performance means how much your product is getting sold and how much it is satisfying to the customer.
3. How can you optimize your product listings for Amazon’s search engine?
Use high-ranking keywords and optimize the title and description properly. Add high-quality images, keep your price competitive, and generate positive reviews to boost your ranking.
