Have you ever wondered whether Amazon A+ Content on Amazon works? Or maybe it’s just another Amazon marketing game? We’ll find out.
Standard products are just so mainstream that they don’t catch the customer’s eye. This blog will serve as an eye opener and lay out everything about Amazon A+ Content, how to increase your conversion rate, and boost your product sales as a seller using Amazon A+ Content.
Amazon A+ Content refers to product description features available for brand owners allowing them to tell their brand story with enhanced design, image, text, infographics, and so much more. Amazon A+ Content, which is also a part of the Amazon seller service, conveys the value of the product through the use of multimedia. In other words, create appealing product page Content using high-quality images, high-definition videos, or white-labeled comparison charts of other products, in simple words.
Who Can Use Amazon A+ Content?
Amazon enabled A+ Content for sellers who have registered their brand under Amazon’s brand registry program. Now you can add up to 15 ASINs per month for Amazon A+ Content for parent and child ASINs. Once you get approval, you can add Amazon A+ Content only to items that are a part of your approved brand catalog.
Am I eligible for the Amazon A+ Content?
To be eligible for the Amazon A+ content,
1) Brands must have a pending or registered and active text or image-based trademark.
2) The trademark owner must submit Brand Registry applications.
3) Once you sign in, you need to enroll your brand(s).
For more detailed information, visit Amazon’s eligibility page.
How Much Does Amazon A+ Content Cost?
Primary Amazon A+ Content has standard modules that are free of charge for sellers and vendors. You need to pay the cost only if you create Content with an Amazon advertising agency that offers Amazon A+ Content creation services.
However, the premium Amazon A+ Content contains seven modules and offers additional features. Hence, it comes at a cost. The price for A++ is negotiable between Amazon and individual brands, which comes between $250K and $500K.
Benefits of Amazon A+ Content
Amazon A+ Content helps in increasing sales by an average of 5%. Sellers on Amazon use it to improve the performance of their Ads, deals, and coupons. It also conveys quality and ensures that a customer is completely immersed in the product and brand world – thus more likely to purchase. It helps the sellers to reduce customer returns and negative reviews. Because of Amazon’s Enhanced Brand Content, we have seen great encouragement in customers repeating their purchases.
The “sales boost” loop:
An accurate creation of Amazon Enhanced Brand Content can boost your conversion rate by 3–10%. On average, there is a 5-6% boost in conversion. Talking numbers, For one reason only, products with the finest Amazon A+ content convert more effectively than those without. The information required for customers to make a purchase is provided to them. They so no longer feel the need to look around for a better product.
Evocative Content & Storytelling:
More is always better. Since customers do not physically feel the presence of your product, every image of the product and the information about it helps them make an informed decision. Additionally, the description is merely 2000 characters long, including spaces and HTML, so you can’t include too much information in your bullet points without making them appear bulky and boring. Also, there is less possibility for originality due to the strict guidelines for Amazon infographic pictures. You can let your creativity run wild and make your product the center of attention with Amazon’s enhanced brand content.
Highlight unique selling points:
Use a clear image and text that shows the USPs of the product with an example. A short text under the figure would be helpful.
Support cross-selling table:
Self-generated comparison tables that feature your products will help you kill two birds with one stone. First, customers don’t look at other companies for alternatives that will keep them on your site. Also, you can introduce customers to similar products of your own if they are not yet satisfied with the current product – without having to bid against the competition.
A+ One Pager:
Makes your modules look like a consistent landing page
When customers have too much information, they can become confused and overwhelmed.
The best way to reduce information overload is by adding a simple A+ Onepager of a high-definition image that breaks all the information into easy-to-digest pieces that customers can learn and retain.
Give your customer a digital store-like experience:
With the invasion of Amazon moving more and more towards sponsored results these days, to the point where sponsored advertisements are taking the place of naturally suggested products on the product detail page, you will have to agree that guiding customers to the product detail page is the hardest thing you have ever done. Like, the “Brands related to this category on Amazon” section appears immediately after the bullet points; clicking on it will bring customers to the sponsored storefront, if you think this wasn’t enough, there are two more categories called “4 stars and above” and “Sponsored products related to this item,” both of which are sponsored. Now are you convinced why you need a detailed Amazon-enhanced brand content page?
How To Create an A+ Content Detail Page?
Step 1: Log in to your Seller Central account, and go to Advertising, you will find the A+ Content Manager option from the sidebar.
Image 2:
Step 2: Find the ‘Start creating A+ content’ and click on that
Step 3: On the next page, select the type of A+ content you want to create
A+ Content: Modules Guide
Standard Company Logo: You can add a brand Logo
Standard Comparison Chart: Can link up to 6 asins and compare them
Standard Four Image Text: 4 images with text
Standard Fourth Image Text/Quadrant: Arranged in a 2×2 matrix, similar to module 3.
Standard Image & Light Text Overlay: Image with a headline and text overlay.
Standard Image & Dark Text Overlay: Same as module 5, but with a darker text overlay.
Standard Header with text: Allows for a big image, a short headline of 150 characters, and a descriptive headline of up to 6000 characters.
Standard Multiple Images Module A: Large image and 4 sub-images, each with a caption and descriptive text.
Standard Product Description Text: 6000 characters with spaces and bullets.
Standard Single Image & Highlights: Picture to the left, Headline, and Subheadline to the right, three text blocks of varying lengths, bullet points, and a scattering of bullet points with a total of 100 characters under another Headline.
Standard Single Image & Sidebar: Though it permits a tiny picture to the right and up to 500 characters of text in the center column, it is similar to the eleventh module.
Standard Single Image Left and Right: Permits a picture to appear on the left or right, a title and subheadline to appear on the right or left, a headline to include no more than 160 characters, and a body text to contain up to 1000 characters.
Left image
Right image:
Standard Single Image and Specs Details:
This module lets you add text on the left and technical specifications on the right.
Standard Technical Specifications: This lets you create a table with up to 16 rows where you may include definitions in fewer than 500 characters and technical specs for the product in less than 30. This page does not accept hyperlinks.
Standard Text: A headline may have up to 160 characters and a maximum of 5000 characters in this straightforward module. It is advised to avoid writing long paragraphs and to take readability into account.
Standard Three Images and Text: This module supports up to 1000 characters of text for each picture and up to 160 characters of headlines, much like the four-image and text module. It has three pictures that you may use to highlight goods or services.
Step 4: To add the A+ material to an ASIN, click the “Apply ASINs” button in the upper right corner once you’ve added the five modules.
Step 5: The A+ material must then be submitted for approval. Up to 7 days will be required for the approval procedure to be done. Additionally, you must correct any errors in the A+ content before resubmitting it for approval.
Mistakes That Lead Amazon A+ Content To Get Rejected
- Avoid symbols or special characters like ™ or ®.
- Never give any contact information about the company.
- Never refer to your business as a distributor or seller.
- Do not mention any shipping information.
- Never use quotes from third parties (for example- references, reviews, etc.).
- Do not include any low-quality images.
- Never use the same product photo twice.
- Do not link to any other website.
- Do not violate Amazon policies or category requirements.
- Never mention guarantees or warranties.
- Do not use debatable claims or opinions (for example: “The Best” or “The Top”).
- Avoid using capitalization or bold in excess.
- Do not use buzzwords like cutting-edge, green, or eco-friendly.
- Do not submit the Content with grammatical errors or spelling mistakes in it.
Amazon A+ Content Guidelines
- Emphasize your USP
- Keep the Content precise and short
- Combine images and texts
- Leverage your product reviews
- Avoid Content errors
- Pay attention to the image size and resolution
- Use banners wisely
- Proofread your Content before submitting
- Keep it more visual and less textual
- Keep your designs uniform
Conclusion
Creating an Amazon A+ Content description may require a fair amount of your time and money (if you hire someone), but that investment is significant for the lifetime of your brand and products. So, if you’re brand-registered with Amazon, take advantage of this feature.
And if you’re new to selling on Amazon and don’t yet have Amazon A+ Content for your listing, get these services from SIPRANSH ECOMMGROWTH. Convert more buyers and drive sales up with us. Try for yourself!
Our Amazon experts are proven to help businesses grow on Amazon. The primary focus of EBC/A+ Content is to enhance brand equity and target the unique selling point of your product that can help your viewers make an informed and confident purchase.
We have an experienced team of Amazon EBC Designers who have knowledge of the Amazon EBC creation process creative design nerds, experienced content writers, and professional project managers to create and manage prolific Amazon A+ Page Design for any type of brand. Hire our Amazon EBC Expert designer today.
