A new Amazon Small Business Empowerment Report shows that independent sellers like you made 2025 a record-breaking year. More than 75,000 of you surpassed $1 million in sales, a 36% jump from 2024, while US sellers averaged over $375,000 in annual sales, up nearly 30% year-over-year. Today, independent sellers account for more than 60% of sales in our store.
AI-powered tools built for you
We’ve continued investing in innovative capabilities to help save you time, reduce costs, and grow your businesses. Seller Assistant, your always-on agentic AI expert for managing your business, had 230,000+ monthly users, with sellers accepting its recommended actions more than 90% of the time.
“It’s like having a business expert at your fingertips,” said Christine Krogue, founder and CEO of Smart Sheep.
We also provided various generative AI listing tools that helped you create over 12 million sales-ready listings. When you’re ready to expand your catalog, Product Opportunity Explorer surfaces unmet demand and pricing insights in minutes.
“What used to require hours of research now happens in minutes,” said Mohamad Sam, owner of purifyou.
Logistics to help you scale
In 2025, we launched over 20 AI-powered Fulfillment by Amazon tools to help you save time, reduce costs, and scale with confidence. For example, AI-powered Packaging Recommendations optimize how products are packed and shipped, saving you money on every order.
Building businesses and communities
Your success fueled local economies. Sellers like you employed more than two million people to support your Amazon-related businesses. In addition, Wisconsin, New York, Texas, Michigan, and Iowa were home to the largest number of independent sellers in rural areas and small towns.
To read more about the achievements of independent sellers, go to the 2025 Small Business Empowerment Report.
Ready to Become the Next Amazon Success Story?
The latest report shows that independent sellers are setting new records and achieving unprecedented growth on Amazon. At SIPRANSH ECOMMGROWTH, we help sellers capitalize on these opportunities with data-driven strategies, optimized listings, advanced keyword research, and comprehensive account management. Whether you’re looking to increase visibility, boost conversions, or scale your business, our team is here to help you achieve record-breaking results.
