Prime Day is back from June 23–26, giving Prime members a head start on the season with deals across top brands they love, trending products, and items exclusive to Amazon.
As recently announced, key sourcing dates have been extended, giving you more time to schedule deals, confirm inventory, and plan Prime Exclusive Discounts on eligible selection.
Here are the key deadlines to keep in mind:
- Prime-Exclusive Best Deals & Lightning Deals: June 9, 2026
- Prime Exclusive Discounts: Up to 12 hours before event end time
- Coupons: Through the end of the event
For all tips and details about Prime Day, including pricing, key dates, and best practices, go to thePrime Day readiness playbook.
To learn more about Prime Day 2026, go to About Amazon.
Ready to Maximize Your Prime Day Results?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers prepare strategically for major shopping events like Prime Day. From deal planning and listing optimization to keyword research and advertising management, our team ensures your products are positioned to capture more traffic, conversions, and sales. If you’re looking to make the most of Prime Day opportunities, we’re here to help you scale with confidence.
