Boost sales with Memorial Day Outlet merchandising

You can gain enhanced visibility for your active or upcoming deals running on excess inventory with Amazon Outlet merchandising through May 26, 2025.

Excess inventory deals discounted by 30% or more are eligible for inclusion in the Amazon Outlet landing page, alongside all outlet deals, for the Memorial Day event. A banner on the Amazon homepage will drive customers directly to this page, so you gain increased visibility and traffic for your products.

We recommend leveraging this opportunity to drive faster sales on your excess inventory during the Memorial Day shopping period. To increase the discount on your active or upcoming deals to meet the 30% off eligibility requirement:

1. Log in to Seller Central
2. Navigate to Advertising → Deals
3. Edit an existing deal on excess inventory to increase discounts to 30% or more

You can also create Outlet deals:

1. Log in to Seller Central
2. Navigate to Inventory → FBA Inventory
3. Use the Recommendation filter and select “Create Outlet Deal.”
4. From the Action column, choose eligible items
5. Set your price (must be ≥ 30% off to qualify for enhanced merchandising)
6. Choose your start/end dates and submit

For more information, go to Amazon Deals and Outlet Deals.