Effective March 4, 2026, we’re updating the Amazon Services Business Solutions Agreement (BSA) and including a new Agent Policy with new requirements for AI usage and automated systems, along with updates to our dispute resolution process.
Updates will include the following changes:
- Mexico and US/Canada: We’ll add a separate Business Solutions Agreement for the Mexico store. We’ll remove all references to Mexico in the US and Canada agreement and make minor updates to clarify Canada-specific references.
- AI and machine learning restrictions: We’ll add BSA restrictions on using Amazon materials or services for AI development with enhanced protection against reverse engineering.
- Agent restriction and new Agent Policy: We’ll add requirements for the use of automated software or AI agents to access Amazon Services, and we may restrict their access in certain instances under the BSA and new Agent Policy. All AI agents must do the following:
- Clearly identify themselves as automated systems
- Comply with the new Agent Policy at all times
- Cease access if Amazon requests
- Dispute Resolution: We’ll add a new Section 20 with details on an arbitrator’s power. While this section is new, the content includes our existing binding arbitration language and class action waiver.
Additional updates to the BSA will include the following:
- Updated privacy notice references to use general “Amazon’s Privacy Notice” language
- Change “Developer Site” references to “Solution Provider Portal”
- Add definitions for “Agent,” “Applicable Government Authority,” and “Our Materials”
- Revise “Insurance Limits” definition
Your continued use of Selling Services after the effective date constitutes acceptance of these changes.
To preview the updates that will be made to the agreement, go to Changes to the Amazon Services Business Solutions Agreement.
To view the new Agent Policy, go to Agent policy.
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