Amazon is a powerhouse when it comes to the sale of health, household, and baby care products. With wide profit margins and a wide range of products, many online sellers see the health, household, and baby products category as an excellent opportunity to turn a profit. In June 2022, one of the prospective clients joined us for our account management and brand development services in the competitive category of Health, Household & Baby Care.
CHALLENGE
How can we increase conversion and organic sales within a month?
ACTIONS
We performed keyword research and competitor analysis to improve the product detail pages. Then we optimized Amazon product listing to reach a wider audience and improve traffic flow to our product pages.
Steps we followed that made our product detail page more attractive:
- Created a product title that captures shoppers’ attention.
- Only used high-definition product images that are at least 1000px X 1000px.
- Used relevant keywords that best described our product in bullet points.
- Improved the branding with A+ content.
- Also created and added product videos to keep our customers engaged.
BENEFITS
Because of the Amazon product optimization, the traffic and conversion increased sharply by 50%. We converted this high traffic into actual sales. The product came on the top page of Amazon. Ranking got higher in Amazon search results, that increased sales.
RESULTS
- New listing optimization improved CTR (click-through rate) by 50%
- Organic sales increased by 100%.
- The overall sales were up by 144%
