For specific high-sensitive categories like Grocery and Gourmet Food, ASSPL has a high bar for sellers to list products on Amazon. When our client the Grocery and Gourmet Food category seller joined us in April 2022 for our aid, we managed their Amazon storefront and fulfilled all the mandatory requirements. We displayed their FSSAI Licence Number on their Amazon storefront, also met the seller performance target, and created images as per Amazon guidelines.
CHALLENGE
- Increase sales with targeting the main product keywords
- Rank higher on search results pages in the grocery category.
- Get additional visibility for their brand and its product.
ACTIONS
- Advertising costs in the grocery category are still relatively low compared to other sorts. So we optimized their bidding strategy and shifted current budgets.
- We also reviewed their ongoing campaigns and created additional new campaigns.
- Created a fully optimized listing that includes – highly searched and relevant keywords, compelling content, and high-quality lifestyle images and graphics that explain the nutritional benefits or unique ingredients of their grocery product.
- To cut down on waste spending, we scanned keywords in the campaigns and paused the keywords that weren’t converting and were only spending the budget.
- Raised bids on keywords with low impressions and experimented with their effectiveness for one month. We upgraded smart bidding on the keywords that are performing well.
BENEFITS
The result is excellent so far. It has only been four months, and we started to see an increase in exposure and sales. Also, the increased bids for keywords with a good ACoS generated more sales. The PPC raised sales which resulted in a higher rank on search results pages in the grocery category. The listing optimization also helped in getting more deals and help in getting additional visibility to the brand and product.
RESULTS
- Units Orders have increased by 128%.
- Order Product Sale in 4 months raised to $2,069,302
- Units Ordered for 4 months resulted selling of 95,550 units.
