As a seller, have you ever come across a hurdle in your Amazon sales and your account? Yes, this brand encountered problems in between their high selling phase, and they lost so much money in PPC and their Amazon’s Best Selling Badge as well with product rankings. They did reach out to us for help in scaling down their spending and keeping the PPC sales increasing while even maintaining the ACoS.
CHALLENGE
How to scale down ACoS in this competitive category of Pet Supplies?
ACTIONS
We started our analysis by researching why there was a sudden dip in the sales and an increase in spend and ACoS, which we typically do. When we discovered why there was unwanted spending and no sales, we started working on it. We did new keyword research and did update them with the latest SEO created. We also updated new search terms in the backend. Later we started creating new campaigns with the new keywords found; we also paused the high-spending keywords using our advertising budget. We also add those high spending unwanted keywords as negative keywords.
BENEFITS
More than doubling the PPC sales for the brand and mainly finding out the blind spots in their Amazon PPC performance and overall Amazon business.
RESULTS
- Did new keyword research and content optimization for the products.
- Paused high-spending keywords and created new campaigns with new keywords.
- Added negative keywords to stop unwanted clicks.
- Every month we generated more PPC sales than the previous.
- In total, we could increase the PPC sales in 7 months to $8,29,076.17 with the lowest ACoS of 23.65% till now for this brand.
