Amazon Updates

During this year’s Amazon Ads unBoxed event, we announced new and innovative solutions to help you simplify the way you run your advertising campaigns. AI-powered solutions to streamline processes Campaign Manager makes it easier to manage campaigns across the full funnel...

If you have Account Health Assurance, you can use Seller Challenge to request more detailed information about enforcements on your account, after you’ve used all the standard appeals options. Seller Challenge provides you with the opportunity to request reviews of eligible...

To help you make more informed decisions about which products to enroll in Fulfillment by Amazon (FBA), we’ve added more-detailed analysis to the FBA Enrollment Opportunities tool. This update is available in the US, the UK, Germany, Spain, France, and Italy. The new...

To help fund and grow your business in our US store, eligible sellers can now apply for a revolving line of credit from leading global working capital partner, Uncapped. A line of credit from Uncapped offers transparent pricing. This ensures you only pay for what you borrow...

Profit Analytics is a powerful new tool to help you easily identify cost-saving opportunities and optimize your operations. This tool helps you analyze fees, costs, and profitability across your catalog, including sales, advertising spend, refunds, and returns. With this...

We made important changes to jewelry listings in August 2025 that affect how you create and manage your products on Amazon stores. The new classifications streamline the listing process, help make your products more visible in customer searches, and could reduce customer...

We’ve introduced the Returns and Recovery: Insights and Opportunities dashboard for all sellers, so you can get clearer insights into your returns and inventory recovery. With this new dashboard, you can view return insights and recommended actions in one central location,...

With holiday shopping events approaching, we want to help you prepare for potential challenges during this busy time. To ensure a successful holiday season, we recommend that you monitor your account for the following common issues: Deal suppression Monitor your Deals...

As the holiday season approaches, we recommend that you monitor your Account Health Rating (AHR) to quickly address any issues that may result in your account being deactivated. AHR is a color-coded score ranging from 0 to1,000 that indicates your selling account’s risk of...

At unBoxed, our annual Ads conference, you’ll get an exclusive first look at our exciting new tools and AI-powered innovations designed to help you fast-track your business growth. Whether you’re just starting out or an established seller looking to expand,...