Amazon Updates

Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...

You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event. Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025: Best Deals require a minimum 15% discount off the ASIN reference price, and...

The new 30-day roadmap to new product success gives you a clear, step-by-step guide to help your products gain visibility and boost sales in their first month. The roadmap breaks down key actions into three phases: Pre-launch: Leverage AI to create optimized listings and A+...

On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: do not use” in our new product templates. We also published a list of variation themes and...

Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in smaller EU marketplaces. This beta update lets sellers skip manual bid settings. Amazon will now automatically optimize bids and targeting based on...

Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product...

Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...

Our sixth annual Amazon Accelerate conference is September 16-18, 2025 in Seattle. For registered attendees, the Agenda Builder is now live to help you plan your experience. Amazon Accelerate 2025 will include the following opportunities: Seller Café- Book your 40-minute,...

Brands enrolled in Amazon Brand Registry can now generate customer reviews for heavy and bulky Fulfillment by Amazon items with Amazon Vine. Amazon Vine helps you increase product awareness, boost sales of new and cold-start ASINs. Vine reviews can be a valuable source of...

You can now offer Prime Exclusive Deals anytime throughout the year, not just during events like Prime Day, so you can create Prime deals when it makes sense for your business. Prime Exclusive Deals are available only to Prime members, who shop more frequently and make repeat...