Amazon Lending now offers funding through QuickBooks
We’re excited to announce our partnership with QuickBooks, bringing a new lending option to QuickBooks customers who need to finance their marketing, inventory, or cash flow needs.
QuickBooks makes it simple and convenient to access funding tailored specifically to your...
Celebrating 25 years of retail transformation
Twenty-five years ago, Amazon welcomed independent sellers into our store—sparking a shift that redefined how customers shop and how entrepreneurs build their businesses. Today, we’re celebrating you and how we continue to write the story of the most successful...
Changes to Seller Fulfilled Prime enrollment and delivery date settings
We’ve updated how we evaluate Seller Fulfilled Prime eligibility and how we set delivery dates to help you better manage your business.
Changes to Seller Fulfilled Prime eligibility:
Performance metrics will now be evaluated separately for standard-size, oversize, and...
Drive product discoverability with A+ Shoppable Collections
If you’re a registered brand owner, you can use A+ Content Shoppable Collections to build interactive carousels that showcase other products from your catalog, potentially increasing your sales.
With this feature, you can create product collections like best sellers, highly...
Seller Spotlight: Bluecorn Beeswax celebrates 25 years of selling with Amazon
When we first invited independent sellers into our store 25 years ago, it created new opportunities for many businesses like yours. Bluecorn Beeswax symbolizes this opportunity, as it’s grown from a small business into a large regional employer.
In the 1990s, Jon Kornbluh...
Customize and analyze key data in one tool
We’ve fully launched Custom Analytics, a new tool which brings all your key data together in one customizable dashboard.
After a pilot phase, we’ve now expanded the tool with more metrics, faster search, and new visualizations such as heat maps, funnel diagrams, column...
Get fast mobile alerts for account issues with the Amazon Seller app
Set up push notifications on your phone with the Amazon Seller app to get instant alerts about critical issues that could impact your selling account.
You can now get alerts on your phone for items that may require your immediate attention, such as account health issues or...
New AI tool helps you optimize existing product listings
We’ve launched Enhance My Listing, a new AI-powered tool that helps you improve the content of your existing product listings so that they better appeal to customers.
We know from your feedback that keeping listings current and relevant can be time-consuming. With...
New AWD distribution centers in California and Arizona
We’re now accepting single-SKU pallets and floor-loaded palletizable shipments at two new Amazon Warehousing and Distribution (AWD) centers in California and Arizona. These state-of-the-art facilities are designed to handle palletizable shipments, and together they add 12...
Maximize holiday sales with three advertising strategies
Peak holiday shopping season is already underway as customers spread their purchases across extended shopping periods. To succeed during this season, we recommend that you start early to create a promotion strategy that captures the attention of holiday shoppers.
Here are...


