Ensure compliance documentation comes from compliant labs
Starting July 13, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.
We’ve compiled a list of labs that don’t meet our safety standards....
Quality guidelines for promotions
We are dedicated to providing our shared customers with exceptional promotional offers and authentic discounts. To preserve customer trust, we regularly update our promotion eligibility standards.
Carefully review our guidelines listed below to help ensure your promotions are...
The Roundup – June 23, 2025
Check out this curated selection of Seller News articles and Forums threads from the last couple weeks.
Seller News:
Registration for Amazon Accelerate 2025 is now open: Amazon announces dates for its annual seller conference, Accelerate 2025, set to return to Seattle this...
2025 Prime Day Readiness Guide now available
We’ve released the 2025 Prime Day Readiness Guide with detailed instructions, best practices, and performance tracking tips to help you succeed during our biggest shopping event of the year.
This comprehensive guide for Prime Day provides strategies to do the...
Update product listings with new Fix Recommendations tool
The Voice of Customer dashboard has a new Fix Recommendations tool that can improve your product listings and descriptions to help reduce returns.
The tool uses artificial intelligence to analyze customer feedback and offers strategic guidance on listing improvements, along...
The countdown is on for Prime Day 2025: July 8-11
Prime Day is back from July 8-11, expanding to double the days and offering Prime members more time to shop millions of deals.
If you submitted a deal and sent inventory to our fulfillment centers as previously announced, your deals will be eligible for promotion in Amazon’s...
Resellers can now generate reviews with Amazon Vine
Our Amazon Vine program is now available to Resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan, and Australia.
Resellers who are authorized by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews...
Surcharge waived for use of alternative carriers to fulfill Walmart orders
To make it easier for you to fulfill Walmart orders with Multi-Channel Fulfillment (MCF), we’re waiving the 5% surcharge for use of alternative carriers. This fee waiver will be in effect through January 14, 2026.
When you use MCF, you can use your Fulfillment by Amazon...
Submit Prime-Exclusive Price Discounts for Prime Day 2025
Prime-Exclusive Price Discount scheduling is now open for Prime Day 2025.
High-quality Prime-Exclusive Price Discounts participating in the event can benefit from increased traffic and visibility on Prime Day, including ‘Prime Day Deal’ badging in Search, in Cart, and on the...
Create up to 100 coupons at once with new bulk upload feature
We’re making it easier and faster for you to create up to 100 coupons at once with our bulk upload feature, helping you scale your promotional activities.
You can now use a single bulk upload template to create Subscribe & Save, Reorder, and standard coupons in Seller...


