Amazon Updates

More than 300 entrepreneurs and business owners joined us in Los Angeles on July 24, 2025 for the New Seller Summit. Attendees connected with fellow sellers, engaged with Amazon leaders, and learned strategies for growing their businesses using Amazon’s tools and...

We’ve updated the Sell globally experience to help you more efficiently identify opportunities, plan your expansion, and track your global performance. The updated Sell globally experience allows you to do the following: Get insights into potential new regions, and...

You can now offer customers faster 1 and 2-day regional deliveries through Premium Shipping. The Premium Shipping program lets you set competitive shipping rates or offer free shipping, which can help grow your sales with faster delivery times for your customers. To be...

On August 4, 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster. Honest and authentic star ratings...

We’ve introduced Potential Sales Lift insights by product category, like handmade and beauty, for our shoppable videos. Potential Sales Lift shows how much your sales can increase when you take recommended actions, such as the creation of shoppable videos that help customers...

Amazon Accelerate 2025, our sixth annual seller conference taking place from September 16-18 in Seattle. Early bird registration for the event ends August 3. Register today to save $100. This year’s conference features a roster of Amazon innovators and leaders. Join us...

A good Account Health Rating can help ensure the long-term success of your business. We’d like to spotlight the following policies with best practices to help you maintain your Account Health Rating: The Amazon Anti-Counterfeiting Policy ensures product authenticity and...

To help you better understand the fees that are charged to your selling account, we’ve launched a Fee Explainer tool. For each fee type, the tool provides a definition, the relevant attributes or variables, and the calculation. Collectively, these details explain why...

We’ve added a brand personality field to our AI-powered Create a brand name generator to help you create memorable brand names. You can now input descriptive brand words such as casual, elegant, or playful, alongside your company description, product categories, and target...

We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process. Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides...