You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event.
Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025:
- Best Deals require a minimum 15% discount off the ASIN reference price, and cost $1,000 per deal. Discounts of 30% off or more qualify for additional merchandising.
- Lightning Deals require a 20% minimum discount off the ASIN reference price and cost $500 per deal.
A reminder that your inventory should arrive at our fulfillment centers by the following dates to ensure it’s Prime-badge eligible for Prime Big Deal Days:
- Fulfillment by Amazon (FBA) minimal shipment splits: September 10, 2025
- FBA Amazon-optimized shipment splits: September 19, 2025
For more information about holiday season preparation, including how to set up your deals, discounts, and coupons, go to FBA peak season readiness playbook.
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