We’ve fully launched Custom Analytics, a new tool which brings all your key data together in one customizable dashboard.
After a pilot phase, we’ve now expanded the tool with more metrics, faster search, and new visualizations such as heat maps, funnel diagrams, column charts, and multi-axis trend charts. Instead of piecing together multiple reports, you can now see everything in one place. With access to over 100 metrics, you can decide what matters most, build reports that fit your needs, and make better decisions faster.
The updated Custom Analytics tool will now have:
- More data: We’ve added new metrics spanning your entire business — account health data, promotion performance, product ratings, customer reviews, and more.
- Improved search functionality: Quickly find the exact metrics you need. Drag and drop data points to create reports and compare results across different time periods.
- New visualization options: Use heat maps to see seasonal patterns or funnel diagrams to understand where customers drop off.
- Custom dashboards: Build dashboards that reflect your unique business goals, whether that’s measuring ad efficiency, tracking profitability, or understanding repeat purchase behavior.
- Pre-built dashboards: If you’re using Custom Analytics for the first time, you can start with our templated dashboards designed around common business goals. These templates are designed for you to use right away, and you can adjust them to your needs.
Many of you have said Custom Analytics saves you hours each week and gives you a clearer view of how your business is performing.
To try the new tool, go to Custom Analytics.
Customize and analyze your Amazon performance data in one tool while we help boost results through PPC Management, SEO Optimization, A+ Content, Storefront Design, and Account Management.
