Effective March 12, 2026, we’ve updated how eligible sellers in United States receive $52,500 credits through the Brand Representative Bonus. You’ll now get credits within one week, instead of having to wait a month.
Your credits apply as a referral fee discount:
- 10% discount on your first $50,000 in eligible branded sales
- 5% discount on the next $950,000 in eligible branded sales
You can use these credits for up to one year after becoming eligible or until you reach $52,500 in total credits, whichever comes first.
To qualify, you must:
- Enroll in Amazon Brand Registry before or within six months after creating your first buyable ASIN in the US store
- Be identified as the first owner of the brand in Amazon Brand Registry
This only applies if your eligibility is March 12 or later. If you were eligible before this date, you’ll continue to receive your credits monthly.
To enroll, go to Amazon Brand Registry.
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