Want to increase your product reach and sales via Amazon? Seems like a good decision but starting your journey as an Amazon Seller without guidance can be a headache. Amazon being world’s largest online marketplaces demands right guidance and consultation from experts.
To grow business via Amazon, registering as a seller should be the first step towards reaching millions of customers. The whole registration is quite easy, especially once you understand what each step is asking for.
In this guide, we guide you on how to register as a seller on Amazon, explaining each stage in detail. Whether you’re doing this on your own or working alongside Amazon consulting experts, this breakdown will help you feel confident from start to finish.
Documents Necessary for Amazon Seller Registration
Before you begin creating your amazon seller account, it is important to have the following details with you. Amazon will ask for these details to verify your identity and make sure sellers on the platform are legitimate.
- A valid email address and phone number
- Government-issued ID
- Bank account details to receive payments and routing number
- Credit or debit card details for Amazon fees
- Business information or license (if you’re registering as a company)
- Tax Details
- Proof of residential address from the last 180 days
Having this information will help prevent delays in the process.
Steps for Amazon Seller Registration
Step 1: Create Your Amazon Seller Account
The first step is signing up through Amazon Seller Central. This is the dashboard where you’ll manage everything from product listings to payments and performance.
You’ll be asked to log in using an existing Amazon account or create a new one. Many sellers choose to create a separate email just for their business, which can make communication and account management easier in the long run.
We recommend using an email address that isn’t linked to your regular Amazon shopping or Amazon Business account. However, if you already use Amazon Brand Registry, Amazon Ads, or Vendor Central, be sure to sign up with the same email and password, this helps keep everything connected and easy to manage.
Once logged in, Amazon officially begins the seller registration process by guiding you through a series of screens.
Read More: Amazon Brand Registry
Step 2: Provide Your Business Information
At this stage, Amazon wants to understand who is selling and where the business is based. You’ll be asked whether you’re registering as:
- An individual seller
- A private business
- A publicly listed company
If you’re just starting out and don’t have a registered business yet, that’s completely fine. You can also sell as an individual. Amazon asks for the following information:
- Business location: Choose the country where your business is officially registered. If you’re selling as an individual or don’t have a registered company, simply select the country you’re operating from.
- Business type: Pick the option that best fits your setup—public, private, or charitable. If you’re not incorporated and are selling on your own, choose “None, I am an individual.”
- Business name: Enter your business name exactly as it appears on official government records.
- Company registration number: Add the registration number you received when you registered your business. This is a unique ID and is different from your Employer Identification Number (EIN).
- Registered business address: Use the same address that’s listed on your business license or registration documents.
- Phone number: Enter an active phone number, including your country code, so Amazon can contact you if needed.
Step 3: Enter Personal Details of the Account Owner
Amazon will next demand information about the primary person responsible for the seller account. In this step, you will need to provide bank information on which you will receive payment Further, your full legal name, date of birth, address, and contact number.
This step is important because Amazon ties seller accounts to real individuals to maintain trust and security across the platform. Even if you’re registering a company, one person must be listed as the main account holder.
Step 4: Set Up Billing and Payment Details
Next, Amazon asks how you’ll pay Amazon and how Amazon will pay you.
You’ll enter:
- Bank account details so Amazon can deposit your sales earnings
- Credit or debit card information to cover subscription fees, advertising charges, or other selling costs
Amazon doesn’t charge you immediately during registration, but this information ensures your account is ready to operate without interruptions once you start selling.
Step 5: Create Your Amazon Store Profile
After providing payment information, you will be asked to choose a store name, which customers will see when they view your products. This name doesn’t have to be your legal business name, it can reflect your brand or niche.
Amazon may also ask questions about the business certifications and products you plan to sell, such as whether they already exist on Amazon or are completely new listings. These details help Amazon customize your Seller Central experience.
Step 6: Verify Your Identity
Before activating your seller account, Amazon performs identity verification to protect buyers and sellers alike.
You may need to:
- Upload a government-issued ID
- Submit proof of address
- Complete a short video or selfie verification
This step confirms that your personal details match your documents. While it may feel thorough, it’s a key reason Amazon maintains such a trusted marketplace.
Read More: How To Start Your Business On Amazon With Seller Central
What Happens After Your Account Is Approved?
Once Amazon verifies your information, your amazon seller account becomes active. You’ll gain full access to Seller Central, where you can:
- List products for sale
- Manage inventory and pricing
- Choose fulfillment options
- Track orders and payments
This is also where many sellers choose to work with amazon consulting experts to optimize listings, improve visibility, and scale faster, especially if they’re new to the platform.
Read More: Fees and Costs Every Amazon Seller Should Know
FAQs
1. Can I register as an Amazon seller without a business license?
Yes. Amazon allows individuals to register and sell without having a formally registered business. You can always upgrade your account details later as your business grows.
2. How long does it take to get approved as a seller?
Approval timelines may vary, but many sellers are verified within a few days after submitting all required documents. Delays usually happen if information needs correction.
3. Is there a fee to create an Amazon seller account?
Creating an account itself doesn’t cost anything upfront, but Amazon offers different selling plans with associated monthly or per-sale fees once you start selling.
4. Can I change my store name after registration?
Yes. Your store name can be updated later through Seller Central, so don’t stress too much about getting it perfect on day one.
