At our recent Amazon Accelerate event in Seattle, we asked sellers to share strategies to help boost holiday sales performance. We collected some of the most effective tips to help you make the most of this holiday season.
To improve your product visibility and sales, experienced sellers recommend that you:
- Track how often your products appear at the top of search results to ensure you’re using the right keywords in your product titles and descriptions.
- Pay close attention to your customer reviews. Both positive and negative feedback provide insights that can help you improve your products.
- Stay current with digital marketing trends, especially generative AI, and determine how you can apply them to your business.
To put these seller tips into action:
- Optimize your search terms: Make sure customers can find your products by using keywords they’re likely to search for. Check out tips on improving product discoverability including using keywords effectively.
- Learn from customer feedback: Review customer insights on the Voice of the Customer page to refine your products and listings based on what customers are saying.
- Enhance your listings with AI: Use the AI-powered Enhance My Listing tool to improve your product content and make it more appealing to customers.
To continue learning from other successful sellers and stay updated on the latest best practices, join Seller Forums and follow Sell on Amazon on social media.
Boost your seasonal sales by learning holiday selling strategies from top Amazon sellers, supported by expert Amazon SEO, Amazon Marketing Services, and Amazon Account Management.
