As the holiday season approaches, we recommend that you monitor your Account Health Rating (AHR) to quickly address any issues that may result in your account being deactivated.
AHR is a color-coded score ranging from 0 to1,000 that indicates your selling account’s risk of deactivation based on your compliance with our selling policies. Your AHR provides a status of your account’s health and considers factors like the number of unresolved account health issues, their severity (critical, high, medium, and low), and how negatively the violation impacts customer experience.
If your AHR falls below 100 points, your account is at high risk of deactivation. You lose points when new policy issues are detected and recover points when you successfully address those violations. Once we confirm that violations have been addressed, your AHR will update within a few hours. You can also gain four points for every 200 orders fulfilled.
To maintain a healthy AHR and keep your account active for the holiday season:
- Monitor your Account Health Rating regularly by reviewing account performance notifications
- Address all issues promptly and prioritize those with higher severity
- Ensure accurate information is presented on product detail pages
- Conduct thorough quality checks before shipping your products to ensure no defective products are delivered to customers
To learn more, go to Account Health Rating program policy.


