Peak holiday shopping season is already underway as customers spread their purchases across extended shopping periods. To succeed during this season, we recommend that you start early to create a promotion strategy that captures the attention of holiday shoppers.
Here are three proven advertising strategies to help you maximize your holiday sales:
Plan your ad campaigns early: Divide your campaign strategy into distinct phases to maintain consistent visibility throughout the season, such as Black Friday and Cyber Monday. For early awareness, use Sponsored TV to reach and inspire audiences on the largest screen in the home. To keep your products visible, use lifestyle creative with Sponsored Brands to engage both researchers and last-minute shoppers.
Show the gift potential of your products: Update your Brand Store with a seasonal gifting perspective, such as a dedicated “Gifts for Them” section. Refresh your product detail pages and A+ Content with gift-focused messaging and lifestyle images that show products being unboxed. To expand your reach, incorporate gift-related keywords and target relevant interest categories.
Highlight the value of your products: Focus on value to help drive customer engagement and conversion. Create a dedicated deals landing page within your Brand Store and promote multi-pack or bundle offerings. To maximize deal visibility, build a Store Spotlight campaign and an “All Deals” page widget with automatic updates as deals activate and expire.
To learn more about how to implement advertising strategies for the holidays, go to Unlock holiday advertising success.
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