For Amazon Business customers, receiving shipments during operating hours is essential to packages getting received securely and on time, with fewer re-delivery attempts. To help ensure reliable delivery within a business customer’s hours, we’re introducing a new Business Hour Delivery Rate requirement to seller-fulfilled shipments in our US store.
Starting September 30, 2026, you’ll need to maintain a Business Hour Delivery Rate of 90% or higher. This is measured using the existing Business Hour Delivery Rate metric, which tracks the percentage of your seller-fulfilled shipments delivered to Amazon Business customers within their operating hours over a rolling 14-day period.
If your Business Hour Delivery Rate is below 90% on September 30, we’ll notify you and provide recommendations on how to improve. If your rate doesn’t improve by October 30, your seller-fulfilled offers may be deactivated for Amazon Business customers. Fulfillment by Amazon (FBA) and retail offer eligibility will not be impacted.
Using reliable carriers and setting accurate handling and transit times is the best way to meet the requirement. You can also enable Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping as shipments fulfilled using all three of these tools are guaranteed to meet the Business Hour Delivery Rate requirement.
To review your Business Hour Delivery Rate, go to Account Health.
For more information, go to the Business Hour Delivery Rate help page.
Need Help Staying Compliant with Amazon’s Latest Shipping Updates?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers stay ahead of every platform change. From optimizing your shipping operations and seller account health to improving listings and managing your Amazon business, our experts ensure you remain compliant while delivering a seamless customer experience. If you’re ready to adapt to Amazon’s New Delivery Hour Rules and grow your business with confidence, we’re here to help.
