Starting in July 2026, we’re extending passkeys to all Seller Central accounts.
Passkeys are a secure, passwordless way to sign in using your device’s built-in authentication—like fingerprint, face recognition, or PIN – letting you access your account with ease and simplicity. They can’t be phished or stolen, and they’re supported by most modern smartphones, tablets, and operating systems. We don’t collect or store any of your passkey data or biometrics, so your privacy is protected.
A compromised Amazon account can mean unauthorized changes to listings, diverted payouts, or disrupted operations.
Passkeys offer you:
- Stronger security for your business: With stronger account security, you reduce the risk of unauthorized access that could harm your reputation, inventory, or revenue.
- Built-in phishing protection: Because passkeys are bound to your device and can’t be typed or shared, your credentials can’t be stolen, protecting you against even the most convincing phishing attempts.
- Faster and easier sign-in: Authenticate with a quick fingerprint scan, face recognition, QR code scan, or device PIN — the same way you unlock your phone. Your passkey is stored securely in your device’s password manager and works when you need it, with no verification codes or memorization needed.
We strongly encourage all users to set up a passkey as soon as possible. Passkeys are available to all sellers and will become required for some accounts later in 2026. Setting up your passkey now means your account is protected and ready before that happens. Enrollment takes less than two minutes and immediately gives you a faster, more secure sign-in experience.
To set up a passkey:
- Sign in to your account and go to the Login & Settings page.
- Select the Create Passkey option.
- Follow the on-screen steps to register your device.
Once your passkey is created, your next sign-in will be faster, easier, and more secure.
For more information, go to: Passkey verification and About Passkey.
Ready to Keep Your Amazon Account Secure?
At SIPRANSH ECOMMGROWTH, we help Amazon sellers stay ahead of every platform update. From implementing new Seller Central security features like passkeys to optimizing listings, managing PPC campaigns, and maintaining overall account health, our experts ensure your business remains secure, compliant, and growth-focused. As Amazon continues to enhance account protection, we’re here to help you adapt quickly and keep your operations running smoothly.
