Removal of irrelevant variation themes will start September 2

Amazon Updates

Removal of irrelevant variation themes will start September 2

Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product template Variation Theme Name field.

If you try to update a listing with a deprecated variation theme, you’ll receive an error message that states, “the value specified is invalid” and the update will not be successful.

To update your ASINs with impacted variation themes, we recommend that you take the following steps:

  1. Go to Manage Inventory, and delete the existing parent ASIN.
  2. Remove Parentage Level, Child Relationship Type, Parent SKU, and Variation Theme Name attributes from the child ASINs that were tied to the parent ASIN.
  3. Create a new parent ASIN with an available variation theme.
  4. Assign your relevant child ASINs to the new parent ASIN.

 

If you’re unable to update impacted variation themes, your child ASINs will remain active as stand-alone listings so customers can continue to purchase your products.

For more information about variation themes and how to manage variations, go to Variation relationship FAQ.

To view the complete list of variation themes we’re removing, go to Variation themes planned for removal.

Need help optimizing your product listings? Our Amazon consultants are ready to guide you through the process for a successful launch.