If you have Account Health Assurance, you can use Seller Challenge to request more detailed information about enforcements on your account, after you’ve used all the standard appeals options.
Seller Challenge provides you with the opportunity to request reviews of eligible listing-level policy decisions three times every 180 days. These reviews will be reviewed by our trained teams who aim to provide decisions within 48 hours.
When you submit a challenge, you can provide additional documentation to support your case. If accepted, the previous decision will be overturned and your listing reinstated. Each failed challenge replenishes after six months, giving you ongoing opportunities to resolve complex cases.
While this is an optional benefit, using Seller Challenge may help you resolve issues and get listings reinstated faster than other methods.
We’ll host an Ask Amazon event on Seller Forums on December 3, 2025, so you can ask our team of experts your questions about Seller Challenge.
To see if you’re enrolled in Account Health Assurance, go to your Account Health dashboard and review the banner in the top right corner.
To learn more, go to Account Health Assurance: Frequently asked questions, Seller Challenge FAQ, or watch our Account Health Assurance video.
For more information about eligibility and submission requirements, go to Seller Challenge FAQ.
Strengthen your Seller Challenge strategy with Amazon Account Management, PPC Management, and Brand Registry Services to protect Account Health Assurance and drive sustainable growth.
