During this year’s Amazon Ads unBoxed event, we announced new and innovative solutions to help you simplify the way you run your advertising campaigns.
AI-powered solutions to streamline processes
- Campaign Manager makes it easier to manage campaigns across the full funnel through one entry point, enabling faster ad buying and implementation.
- Ads Agent helps you boost advertising efficiency by reviewing thousands of data to recommend the most relevant audience segments and keywords for your marketing campaign.
- Creative Agent is an agentic AI tool that can produce high quality content, including streaming TV ads, quickly at no cost.
Popular solutions get upgrades
- Sponsored Brands reserve share of voice allows you to pre-purchase branded keywords, which will be placed at the top of search queries, at a fixed upfront cost.
- Sponsored Products video is a new ad format that allows you to showcase multiple product features through interactive videos. You can upload one to five product feature videos per product in addition to descriptive text for each feature.
To learn more about the latest updates from the event, go to unBoxed 2025: Catch up on the biggest innovations and announcements.
Discover how enhanced Brand Content, smarter Product Ranking solutions, and optimized Amazon SEO are reshaping ad performance after Amazon Ads unBoxed.
