Here are five trends transforming how you can connect with customers this year:
- AI as a creative and strategic partner. Your competitive advantage in 2026 won’t come from just using AI. It will come from how effectively you integrate it into your business processes. Brands that treat AI as a creative partner can unlock personalization at scale, while maintaining the human creativity that builds authentic connections.
- Creators can amplify your brand voice. Authentic partnerships with content creators can drive real connections with your brand. When you collaborate with voices that your customers trust, your message resonates deeper and converts stronger.
- Streaming offers another way to engage with customers. Your products can now reach customers on their favorite streaming shows with ads in real-time. Prime Video’s ad-supported tier reaches over 315 million monthly viewers globally, and interactive ads let customers engage on their own terms, pausing to explore products or interacting during live moments.
- Multichannel experiences should be cohesive. Customers now expect unified, consistent experiences across all channels. Full-Funnel Campaigns from Amazon Ads will connect your entire customer journey from discovery to purchase in one unified offering, helping to build trust and drive growth through consistency.
- Full funnel insights unlock optimization. Understanding how your marketing tactics work together across the funnel reveals optimization opportunities and allows you to make smarter data-backed decisions for your business.
To learn more, go to 5 top marketing trends of 2026 to help brands connect with consumers.
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