A good Account Health Rating can help ensure the long-term success of your business. We’d like to spotlight the following policies with best practices to help you maintain your Account Health Rating:
- The Amazon Anti-Counterfeiting Policy ensures product authenticity and protects our customers’ shopping experience. To comply with the policy, we recommend that you maintain detailed documentation of your inventory sources, including invoices and supplier relationships. This will help ensure that you can provide evidence of a valid supply chain and prevent violations that may impact your Account Health Rating.
- The Customer Product Review Policy protects the authenticity of customer reviews and their sentiment about your products. Well-intentioned actions like offering refunds or incentives for reviews, using third-party review services, or asking customers to modify negative feedback may be considered in violation of the policy and can impact your Account Health Rating.
To see your Account Health Rating, go to Account Health.
Understanding Amazon policies is key to protecting your Account Health Rating. At SIPRANSH ECOMMGROWTH, we support sellers through expert Amazon Account Audits, Seller Central Services, and Account Management. From policy compliance to optimizing your Product Listings and PPC Management, our team ensures your business stays aligned, avoids violations, and grows confidently in Amazon’s competitive space.


