On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: do not use” in our new product templates. We also published a list of variation themes and product types affected by this change.
This change was only intended to impact variation themes that were not needed. We’ve revised the list to only remove variation themes that had no sales in the past 12 months. Additionally, we won’t remove any versions of critical variation themes like size, color, and style for applicable product types.
Your existing variation families will continue to operate normally, with no disruption to sales. If you want to update them, you can do so at any time. Child ASINs will stay active even if you choose to update your variation themes.
To view the updated list of variation themes that we’re removing, download Variation themes planned for removal.
For more information about variation themes and how to manage variations, go to Variation relationship FAQ.
We appreciate your feedback and remain committed to providing you with a best-in-class listing experience.
At SIPRANSH ECOMMGROWTH, we support your growth through specialized services like Amazon Seller Central Services, Amazon Keyword Research, and Amazon Content Translation. Our experts also assist with Amazon Brand Story Design, DSP Ads, and Ecommerce SEO Consulting to keep your listings sharp and competitive.
