Effective February 28, 2026, we’ll update how we apply the existing 90% on-time delivery rate (OTDR) requirement for seller-fulfilled listings.
Previously, if your OTDR fell below 90%, all of your seller-fulfilled listings would be deactivated. With this change, only the listings that have the most impact on your ratings drop will be deactivated. Your other listings will remain active. Enforcement notification of this will continue to be sent to you by email.
However, if your OTDR is significantly below 90%, or you repeatedly fail to meet the requirement, you will be notified and we may deactivate all your seller-fulfilled listings.
For standard shipping, you’re eligible for protection if you do all of the following:
- Enable shipping settings automation
- Enable automated handling time
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo
For Seller Fulfilled Prime and premium shipping, you aren’t required to have automated handling time enabled, but to receive protection, you must:
- Ship on time
- Enable shipping settings automation
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo
If your listing is deactivated, you can take the following steps to reactivate it:
- On your Account Health dashboard, select Other Policy Violations.
- In Product Policy Compliance, find listings labeled as Order Performance – On time Delivery Rate under the Reasons column.
- Select Submit Appeal to automatically reactivate your listings.
For more information, go to Frequently asked questions about on-time delivery rate (OTDR).
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