Amazon Updates

Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in smaller EU marketplaces. This beta update lets sellers skip manual bid settings. Amazon will now automatically optimize bids and targeting based on...

Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product...

Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...

Our sixth annual Amazon Accelerate conference is September 16-18, 2025 in Seattle. For registered attendees, the Agenda Builder is now live to help you plan your experience. Amazon Accelerate 2025 will include the following opportunities: Seller Café- Book your 40-minute,...

Brands enrolled in Amazon Brand Registry can now generate customer reviews for heavy and bulky Fulfillment by Amazon items with Amazon Vine. Amazon Vine helps you increase product awareness, boost sales of new and cold-start ASINs. Vine reviews can be a valuable source of...

You can now offer Prime Exclusive Deals anytime throughout the year, not just during events like Prime Day, so you can create Prime deals when it makes sense for your business. Prime Exclusive Deals are available only to Prime members, who shop more frequently and make repeat...

More than 300 entrepreneurs and business owners joined us in Los Angeles on July 24, 2025 for the New Seller Summit. Attendees connected with fellow sellers, engaged with Amazon leaders, and learned strategies for growing their businesses using Amazon’s tools and...

We’ve updated the Sell globally experience to help you more efficiently identify opportunities, plan your expansion, and track your global performance. The updated Sell globally experience allows you to do the following: Get insights into potential new regions, and...

You can now offer customers faster 1 and 2-day regional deliveries through Premium Shipping. The Premium Shipping program lets you set competitive shipping rates or offer free shipping, which can help grow your sales with faster delivery times for your customers. To be...

On August 4, 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster. Honest and authentic star ratings...