Amazon Updates

To help fund and grow your business in our US store, eligible sellers can now apply for a revolving line of credit from leading global working capital partner, Uncapped. A line of credit from Uncapped offers transparent pricing. This ensures you only pay for what you borrow...

Profit Analytics is a powerful new tool to help you easily identify cost-saving opportunities and optimize your operations. This tool helps you analyze fees, costs, and profitability across your catalog, including sales, advertising spend, refunds, and returns. With this...

We made important changes to jewelry listings in August 2025 that affect how you create and manage your products on Amazon stores. The new classifications streamline the listing process, help make your products more visible in customer searches, and could reduce customer...

We’ve introduced the Returns and Recovery: Insights and Opportunities dashboard for all sellers, so you can get clearer insights into your returns and inventory recovery. With this new dashboard, you can view return insights and recommended actions in one central location,...

With holiday shopping events approaching, we want to help you prepare for potential challenges during this busy time. To ensure a successful holiday season, we recommend that you monitor your account for the following common issues: Deal suppression Monitor your Deals...

As the holiday season approaches, we recommend that you monitor your Account Health Rating (AHR) to quickly address any issues that may result in your account being deactivated. AHR is a color-coded score ranging from 0 to1,000 that indicates your selling account’s risk of...

At unBoxed, our annual Ads conference, you’ll get an exclusive first look at our exciting new tools and AI-powered innovations designed to help you fast-track your business growth. Whether you’re just starting out or an established seller looking to expand,...

We’re excited to announce our partnership with QuickBooks, bringing a new lending option to QuickBooks customers who need to finance their marketing, inventory, or cash flow needs. QuickBooks makes it simple and convenient to access funding tailored specifically to your...

Twenty-five years ago, Amazon welcomed independent sellers into our store—sparking a shift that redefined how customers shop and how entrepreneurs build their businesses. Today, we’re celebrating you and how we continue to write the story of the most successful...

We’ve updated how we evaluate Seller Fulfilled Prime eligibility and how we set delivery dates to help you better manage your business. Changes to Seller Fulfilled Prime eligibility: Performance metrics will now be evaluated separately for standard-size, oversize, and...