Amazon Updates

We’re inviting you to share your most successful holiday selling tips. By sharing your insights, you’ll help fellow sellers prepare for future holiday seasons, and you’ll have a chance to win one of ten $100 Amazon gift cards. Perhaps you nailed the timing for...

The Brand Name Evaluator can save you time and money by analyzing your potential brand names before registration. This AI-powered tool evaluates names based on: Trademark viability: Assessment of United States Patent and Trademark Office (USPTO) approval chances. Customer...

We’ve introduced a new Fulfillment by Amazon (FBA) Grade and Resell enrollment feature that gives you more control over your inventory management and helps turn returns into revenue opportunities. If you’re an FBA seller in the US, the ASIN Inclusion feature lets you choose...

We’re extending the Fulfillment by Amazon (FBA) and Seller Fulfilled Prime shipping cutoff dates to December 23, 2025, for the upcoming holiday season. This gives you two more days than last year to help increase last-minute gift sales. Super Saturday, December 20, is your...

With the holidays quickly approaching, you can now easily promote your products for the holiday season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in...

We’ve introduced the Returns and Recovery: Insights and Opportunities dashboard for all sellers, so you can get clearer insights into your returns and inventory recovery. With this new dashboard, you can view return insights and recommended actions in one central location,...

In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes. Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network,...

Starting December 2, 2025, to improve Seller Central account security and to maintain our commitment to a trustworthy selling experience, we’re encouraging the use of passkey verification for all accounts. This change is to increase the security of your account and to remain...

If you’re a Professional seller listing products in bulk, you can now use AI to quickly create compelling product listings that help customers make informed purchase decisions. You can use AI to create product listing content like titles, bullet points, and descriptions. Even...

You can now view enhanced video performance metrics on the Upload and Manage Videos page and create videos using our new Canva video templates. These features help you create and manage Shoppable Videos more efficiently. Shoppable Videos showcase your products in action on...