Amazon Updates

Get ready to make this Prime Day your best yet. We’ve made changes to promotion eligibility requirements to ensure deals deliver the value customers expect during our biggest shopping events like Prime Day. We’ve also simplified promotion fees to better align your...

Father’s Day (June 21) and graduation season often arrive together each June, marking one of the year’s most reliable shopping moments. This season brings a wave of customers who are looking for the right gift and are ready to buy. Here’s how to make sure your...

If you have multiple Amazon seller accounts, they’re considered related to each other. When we detect that one of your accounts has violated our policies, we may deactivate not just that account, but also other accounts linked to you. When you receive a notification...

Seller Wallet is your centralized solution for managing cross-border funds. When you sell in our US store, your disbursements are available in Seller Wallet, where you can hold, convert, transfer, or use your funds to support your business. Now, instead of manually initiating...

Reference prices like List Price (Manufacturer’s Suggested Retail Price) and Typical Price make it easy for customers to understand the value they’re getting when purchasing products in Amazon’s store. To maintain customer trust in pricing and ensure discounts are clear and...

Starting in April 2026, we’re making updates to Multi-Channel Fulfillment (MCF) and Buy with Prime, including how orders are packaged and shipped in the United States, to help reduce packaging waste and align MCF and Buy with Prime more closely with existing Fulfillment by...

You can now see how top-performing sellers in your store perform on the Customer Service Quality Insights dashboard. We’ve added this comparison feature to help you identify improvement opportunities and set clear performance goals. We launched Customer Service Quality...

We’ve enhanced the Marketplace Product Guidance tool to help you expand internationally with clearer, data-driven insights. The following updates will help you identify high-impact products for global expansion, potentially increasing sales in new markets: Enhanced...

Elevated costs in fuel and logistics have increased the cost of operating across the industry. We have absorbed these increased costs so far. However, similar to other major carriers, when costs remain elevated, we implement temporary surcharges on our fulfillment fees to...

Through Buy Shipping, you can now purchase multiple labels for single-quantity items that you ship in multiple packages within the US. Previously, you were not able to purchase multiple labels for items that required multiple packages, such as sofa sets. Now when you buy...