Amazon Updates

We’ve introduced Potential Sales Lift insights by product category, like handmade and beauty, for our shoppable videos. Potential Sales Lift shows how much your sales can increase when you take recommended actions, such as the creation of shoppable videos that help customers...

Amazon Accelerate 2025, our sixth annual seller conference taking place from September 16-18 in Seattle. Early bird registration for the event ends August 3. Register today to save $100. This year’s conference features a roster of Amazon innovators and leaders. Join us...

A good Account Health Rating can help ensure the long-term success of your business. We’d like to spotlight the following policies with best practices to help you maintain your Account Health Rating: The Amazon Anti-Counterfeiting Policy ensures product authenticity and...

To help you better understand the fees that are charged to your selling account, we’ve launched a Fee Explainer tool. For each fee type, the tool provides a definition, the relevant attributes or variables, and the calculation. Collectively, these details explain why...

We’ve added a brand personality field to our AI-powered Create a brand name generator to help you create memorable brand names. You can now input descriptive brand words such as casual, elegant, or playful, alongside your company description, product categories, and target...

We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process. Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides...

Join us at Amazon Accelerate 2025, September 16-18 in Seattle, and sit down with Amazon experts who are ready to help you at Seller Café. Seller Café is your chance to connect with Amazon subject matter experts one-on-one and receive in-depth, personalized guidance to...

We’ve updated how your inventory displays on the Fulfillment by Amazon (FBA) Inventory page‘s Inventory overview column to better reflect what customers can purchase. This change affects all FBA sellers in the US store. No action is required from you. Updates to...

We’ve updated our Bulk Image Upload tool so you can add multiple images to your product detail pages more efficiently. Previously, the tool stopped at the first error it encountered in an uploaded zipped file, requiring you to fix errors individually and re-upload the...

If you plan to take time off over the summer, we recommend that you update your vacation status to prevent new seller-fulfilled orders and protect your account health. When you set your account to On vacation, we temporarily remove your seller-fulfilled listings from Amazon...