Amazon Updates

Explore key tools and product updates from 2025. This curated collection of resources can support your success in the next year and beyond: Monitor your account health: Learn how to keep your account healthy by adhering to the Account Health Rating (AHR) policy. Your Account...

If you plan to take time off over the holidays, we recommend that you update your vacation status to avoid missing orders that could impact your account health. This setting temporarily removes your seller-fulfilled listings from product detail pages and search results....

Now that Black Friday and Cyber Monday are over, it’s time to review your results and plan for future peak sales events. We offer several tools and dashboards to help you evaluate your performance and identify growth opportunities. Resources to review after peak sales...

We’re inviting you to share your most successful holiday selling tips. By sharing your insights, you’ll help fellow sellers prepare for future holiday seasons, and you’ll have a chance to win one of ten $100 Amazon gift cards. Perhaps you nailed the timing for...

The Brand Name Evaluator can save you time and money by analyzing your potential brand names before registration. This AI-powered tool evaluates names based on: Trademark viability: Assessment of United States Patent and Trademark Office (USPTO) approval chances. Customer...

We’ve introduced a new Fulfillment by Amazon (FBA) Grade and Resell enrollment feature that gives you more control over your inventory management and helps turn returns into revenue opportunities. If you’re an FBA seller in the US, the ASIN Inclusion feature lets you choose...

We’re extending the Fulfillment by Amazon (FBA) and Seller Fulfilled Prime shipping cutoff dates to December 23, 2025, for the upcoming holiday season. This gives you two more days than last year to help increase last-minute gift sales. Super Saturday, December 20, is your...

With the holidays quickly approaching, you can now easily promote your products for the holiday season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in...

We’ve introduced the Returns and Recovery: Insights and Opportunities dashboard for all sellers, so you can get clearer insights into your returns and inventory recovery. With this new dashboard, you can view return insights and recommended actions in one central location,...

In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes. Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network,...