Optimize your inventory with Amazon Outlet ahead of holiday sales
In preparation for holiday sales events, we recommend that you optimize your inventory by clearing out slow-moving products so you can focus on your bestsellers. Running deals on Amazon Outlet can help you move any excess or slow-moving inventory.
To participate in Amazon...
Virtual multipacks
A virtual multipack combines multiple units of your existing single-pack FBA products into one listing, which we fulfill with existing single-pack inventory. Virtual multipacks allow you to sell multiple quantities of the same product as a single offer with no change to your...
Maximize sales during back-to-school and upcoming seasonal events
The back-to-school season is almost over and our Back-to-School Shop remains an opportunity for you to offer promotions to boost your product sales. The shop will remain live until the end of September and any ASIN on promotion within designated collections is eligible for...
Get ready for the holiday shopping season
Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...
Create deals now for Prime Big Deal Days
You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event.
Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025:
Best Deals require a minimum 15% discount off the ASIN reference price, and...
New 30-day roadmap helps you launch products successfully
The new 30-day roadmap to new product success gives you a clear, step-by-step guide to help your products gain visibility and boost sales in their first month.
The roadmap breaks down key actions into three phases:
Pre-launch: Leverage AI to create optimized listings and A+...
Update to irrelevant or redundant variation theme removal
On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: do not use” in our new product templates. We also published a list of variation themes and...
Amazon Tests Automated Bidding for Auto Campaigns in Select EU Markets – August 13, 2025
Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in smaller EU marketplaces. This beta update lets sellers skip manual bid settings. Amazon will now automatically optimize bids and targeting based on...
Removal of irrelevant variation themes will start September 2
Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product...
Get ready for the holiday shopping season
Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...
