Amazon Updates

You can now view enhanced video performance metrics on the Upload and Manage Videos page and create videos using our new Canva video templates. These features help you create and manage Shoppable Videos more efficiently. Shoppable Videos showcase your products in action on...

The Revenue Calculator is a preview tool that helps you estimate your revenue for products across different fulfillment options. It includes fields where you enter your own product costs to calculate more accurate net proceeds per unit. You can use the tool to: See...

US-based sellers who use the Partner Carrier program to book shipments can now send 4,000 lb more per Fulfillment by Amazon (FBA) inventory shipment to our fulfillment centers. We’ve increased the maximum allowable full truckload shipment weight to 44,000 lb, allowing you to...

At our recent Amazon Accelerate event in Seattle, we asked sellers to share strategies to help boost holiday sales performance. We collected some of the most effective tips to help you make the most of this holiday season. To improve your product visibility and sales,...

We’ve introduced new Fulfillment by Merchant features to give you more control over your settings. These improvements can help you manage delivery dates more accurately and keep your products visible even when your business is closed. New features for Fulfillment by...

With Image Manager, you can now copy images, or media sets, to product detail pages for sibling product variations that share the same color and style. This tool saves you time, improving the efficiency and consistency of your product image management. While previously you...

Customer Service Insights on your Feedback Manager page helps you better understand your customer service performance. You can also use it to compare your performance to other sellers. To help you understand your customer insights more easily, we’ve made the following...

With the holidays quickly approaching, you can now easily promote your products for peak season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in hours, with...

Starting today, you can enroll in Fulfillment by Amazon (FBA) Returnless Resolutions by price in the US store. Set a price between $1.00 and $75.00 to control how customers are offered a returnless option. With this program, you grant customers a refund and allow them to keep...

Effective January 1, 2026, requirements for products packaged with lithium-ion batteries will be updated to comply with the International Civil Aviation Organization (ICAO) and to ensure air transportation safety. Per our Business Service Agreement, you’re required to provide...