Amazon Updates

If you’re a seller launching new products, your items may now receive a “New Arrival” or “Notable Arrival” badge. These badges help customers easily identify your most promising new products, which can increase visibility and drive early sales...

The FBA Liquidations program can help you reduce costs on inventory that’s no longer working for your business. Instead of paying removal or disposal fees for unfulfillable or excess inventory, you can recover approximately 5–10% of your product’s average selling...

Amazon Buy Shipping is now integrated with Easyship. If you use Easyship in the US, you can purchase shipping labels through Amazon Buy Shipping for both Prime and non-Prime orders. This integration expands your options for purchasing shipping labels from major carriers while...

The New Seller Summit is almost here, and final spots are filling up fast. The event is scheduled for May 20, 2026, at The Westin Anaheim Resort in CA. Don’t miss your chance to learn directly from Amazon’s top experts. Register now to: Attend expert-led breakout...

Brand Registry is a free program that unlocks powerful tools, including A+ Content and Intellectual Property (IP) protection, that help you build customer trust and grow your business in our store. Here’s what you need to know to enroll in this program: Start with a...

For self-ship sellers who provide their own customer service, we’re updating how we collect survey feedback for your buyer dissatisfaction rate metric under Customer Service Quality Insights. We’ll use a 1-to-5 satisfaction scale instead of a Yes/No question,...

Register now for the Seller Growth Summit on July 16, 2026 at the New York Marriott Marquis in New York City. This is a one-day event we’ve created to help you take your Amazon business to the next level. This event is designed for sellers ready to scale their business,...

Displaying your certifications on Amazon Business can help you reach more business buyers and grow your B2B sales. The demand is real. In 2025, customers with buying policies that prefer sellers with certifications spent over $450 million with sellers who displayed their...

Establishing your intellectual property (IP) can help you set up and run your storefront more quickly. If you’re looking to secure your trademark and enroll in Brand Registry faster, our IP Accelerator program can help. The program connects you with a network of vetted...

Amazon has officially expanded and rebranded its logistics ecosystem from Supply Chain by Amazon to Amazon Supply Chain Services, marking a major step forward in Amazon’s mission to simplify global commerce for businesses of every size. This evolution goes beyond sellers...