Amazon Updates

Mother’s Day is one of the biggest gift-giving moments of the year, and shoppers are actively looking for the perfect present. Here’s how to make sure your storefront is ready when they start searching. Lead with real stories Shoppers want to feel something when...

Product Opportunity Explorer now includes a feature that helps you save and organize your research. You can identify profitable opportunities with low competition and save those promising product niches and ASINs with a single click. If you’re a Professional seller looking...

You now have access to a dynamic canvas experience in Seller Central, where you can visualize data and key insights, explore scenarios, and take critical actions to grow your business. This integrated, AI-native workspace combines chat and visual elements to provide highly...

We’ve enhanced the image upload process in Upload Images to make managing images for your product catalog faster and more flexible. Here are the key improvements: Increased upload capacity: In Upload Images, include both multiple individual images and zip files in each...

Our multiple-accounts policy allows you to operate one account per region unless you have a legitimate business need for owning more. If you have more than one account, they must all be kept in good standing. Here’s what you need to know to stay compliant and keep all...

To help you recover losses more quickly when issues like buyer abuse, damaged returns, or disputed refunds occur, we’re sharing tips on filing Seller Assurance for E-Commerce Transactions (SAFE-T) claims. SAFE-T claims can help protect you against losses from buyer abuse,...

If you’re looking to expand into a new category, here’s what you need to know about selling groceries in our store. The opportunity is growing. Customers in our store purchased $100 billion in gross sales of groceries and household essentials in 2024, making it...

Effective March 4, 2026, we’re updating the Amazon Services Business Solutions Agreement (BSA) and including a new Agent Policy with new requirements for AI usage and automated systems, along with updates to our dispute resolution process. Updates will include the following...

We recently hosted an Ask Amazon event focused on helping you manage your finances in Seller Central, as you prepare for tax season. Your fellow sellers asked questions you might be facing too. Here are insights from our partners at Intuit that could help you. Managing...

Your business hour delivery rate is now available on the Eligibilities section of the Account Health dashboard. Business hour delivery rate measures how often your self-fulfilled orders are delivered to Amazon Business customers during business hours. Maintaining a business...