Amazon Updates

We’ve added a new feature to Sell Globally to simplify how you expand your business to more of our stores. The expansion steps feature breaks down international growth into four key phases: Register and verify your account List your products Ship your inventory Drive...

Your business hour delivery rate is now available on the Eligibilities section of the Account Health dashboard. Business hour delivery rate measures how often your self-fulfilled orders are delivered to Amazon Business customers during business hours. Maintaining a business...

Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns of seller-fulfilled orders regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience...

Here are five trends transforming how you can connect with customers this year: AI as a creative and strategic partner. Your competitive advantage in 2026 won’t come from just using AI. It will come from how effectively you integrate it into your business processes....

Easter is just around the corner, and now’s the time to prepare your storefront for shoppers looking for gifts, decorations, and seasonal treats. With the right strategy, you can make the most of this spring shopping event. Start by reviewing your inventory to identify...

The Account Health Rating (AHR) listed on your Account Health dashboard directly impacts your ability to sell in our stores. To help prevent account restrictions, we’ve outlined best practices that can improve or maintain your rating. Your AHR measures your overall...

Effective February 15, 2026, Fulfillment by Amazon (FBA) removal and disposal fees will be charged on a per-unit basis at the time each unit is removed or disposed of. Previously, these fees were charged all at once when the entire removal or disposal order was completed....

Spring sales events offer a valuable opportunity to boost your sales and connect with millions of shoppers. Here are some strategies to consider as you prepare: Clear aged and overstock inventory. These events can help you move excess stock and end-of-season products. Mark...

There’s a lot to learn when you start selling in the Amazon store. The New Seller Guide offers a comprehensive set of brand, logistics, pricing, and promotional services designed specifically to help new sellers grow and established sellers expand to new Amazon stores...

We want to help you grow your business in 2026, so we’ve put together this list of five ways to get started before January ends. However you’re looking to grow, these strategies can help you increase your sales this year. Launch a new product. Use the New Selection Success...