Amazon Updates

Brands can now review all Amazon-initiated changes made to their listings in the last 60 days with Review Listing Changes. The dashboard replaces the excel-based Review Listing Updates tool on Explore Brand Selection and helps you view Amazon listings changes in one place....

Note: On February 11, 2026, we published an article about updates to how we apply the on-time delivery rate requirement. What’s new is which specific listings may be deactivated for non–compliance and guidance on how they can be reinstated. You can review the full...

On January 29, 2026, we published an article on FBA removal and disposal fees. The effective date for these fee changes has been revised to March 1, 2026. Previously, it was listed as February 15, 2026. You can review the full announcement below. Effective March 1,...

Now is the perfect time to set your business up for success in the year ahead. Supply Chain by Amazon offers a complete end-to-end solution that can help you start the year strong for continued success. With Supply Chain by Amazon, we’ll pick up inventory from your...

If you’re ready to grow your business internationally, you can reach millions of new customers across our worldwide stores with Amazon Global Selling. Access the Sell Globally experience on Seller Central by navigating to Inventory → Sell Globally to discover top expansion...

We’ve added a new feature to Sell Globally to simplify how you expand your business to more of our stores. The expansion steps feature breaks down international growth into four key phases: Register and verify your account List your products Ship your inventory Drive...

Your business hour delivery rate is now available on the Eligibilities section of the Account Health dashboard. Business hour delivery rate measures how often your self-fulfilled orders are delivered to Amazon Business customers during business hours. Maintaining a business...

Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns of seller-fulfilled orders regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience...

Here are five trends transforming how you can connect with customers this year: AI as a creative and strategic partner. Your competitive advantage in 2026 won’t come from just using AI. It will come from how effectively you integrate it into your business processes....

Easter is just around the corner, and now’s the time to prepare your storefront for shoppers looking for gifts, decorations, and seasonal treats. With the right strategy, you can make the most of this spring shopping event. Start by reviewing your inventory to identify...