Amazon Updates

In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes. Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network,...

Starting December 2, 2025, to improve Seller Central account security and to maintain our commitment to a trustworthy selling experience, we’re encouraging the use of passkey verification for all accounts. This change is to increase the security of your account and to remain...

If you’re a Professional seller listing products in bulk, you can now use AI to quickly create compelling product listings that help customers make informed purchase decisions. You can use AI to create product listing content like titles, bullet points, and descriptions. Even...

You can now view enhanced video performance metrics on the Upload and Manage Videos page and create videos using our new Canva video templates. These features help you create and manage Shoppable Videos more efficiently. Shoppable Videos showcase your products in action on...

The Revenue Calculator is a preview tool that helps you estimate your revenue for products across different fulfillment options. It includes fields where you enter your own product costs to calculate more accurate net proceeds per unit. You can use the tool to: See...

US-based sellers who use the Partner Carrier program to book shipments can now send 4,000 lb more per Fulfillment by Amazon (FBA) inventory shipment to our fulfillment centers. We’ve increased the maximum allowable full truckload shipment weight to 44,000 lb, allowing you to...

At our recent Amazon Accelerate event in Seattle, we asked sellers to share strategies to help boost holiday sales performance. We collected some of the most effective tips to help you make the most of this holiday season. To improve your product visibility and sales,...

We’ve introduced new Fulfillment by Merchant features to give you more control over your settings. These improvements can help you manage delivery dates more accurately and keep your products visible even when your business is closed. New features for Fulfillment by...

With Image Manager, you can now copy images, or media sets, to product detail pages for sibling product variations that share the same color and style. This tool saves you time, improving the efficiency and consistency of your product image management. While previously you...

Customer Service Insights on your Feedback Manager page helps you better understand your customer service performance. You can also use it to compare your performance to other sellers. To help you understand your customer insights more easily, we’ve made the following...