Amazon Updates

Effective February 16, 2026, the SAFE-T claim filing window for US seller-fulfilled orders will change from 60 days to 30 days. This update aligns with our standard US return period and A-to-z claim appeal window. SAFE-T claims can help protect you against losses from buyer...

Start 2026 strong by refreshing your A+ Content. January offers an ideal opportunity to optimize your top ASINs before first quarter traffic peaks. Updated images, comparison charts, and video modules can boost conversion rates as customer traffic increases. Start by...

As a seller who fulfills your own orders, understanding how to manage returns is an important part of your selling strategy. We allow customers to return most items within 30 days of their order’s estimated delivery date, regardless of who fulfilled the order. If you...

You can now use QuickBooks Online directly in Seller Central to bring your financial data into one place, helping you track your Amazon business performance alongside your other sales channels. You can use this embedded app to view profit andlosstrends, track performance...

As you plan for the new year, now is the time to review fulfillment options available to you so you can make the best decision for your business. Fulfillment by Amazon (FBA): Outsource order fulfillment to us and offer customers free, two-day Prime shipping — we’ll...

Valentine’s Day is just around the corner. Here’s how to maximize your sales during this romantic season: Refresh your product images with seasonal themes. Transform your brand presence with strategic A+ Content that resonates with Valentine’s Day gift-givers and...

Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience for faster refund...

Starting February 12, 2026, we’re changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase,...

We’ve added additional business to business (B2B) metrics to give you better visibility into your performance with Amazon Business customers and help refine your B2B strategy. To provide you with insights on which products perform better with Amazon Business customers and...

We’ve launched Service Hub to help you meet the mandatory Value Added Tax (VAT) and Extended Producer Responsibility (EPR) compliance requirements for selling in European stores. Our new Service Hub helps you easily compare and connect with experienced service providers...