Amazon Updates

With the holidays quickly approaching, you can now easily promote your products for peak season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in hours, with...

Starting today, you can enroll in Fulfillment by Amazon (FBA) Returnless Resolutions by price in the US store. Set a price between $1.00 and $75.00 to control how customers are offered a returnless option. With this program, you grant customers a refund and allow them to keep...

Effective January 1, 2026, requirements for products packaged with lithium-ion batteries will be updated to comply with the International Civil Aviation Organization (ICAO) and to ensure air transportation safety. Per our Business Service Agreement, you’re required to provide...

The 2025 holiday selling guide helps you prepare for the holiday shopping season by sharing strategies for maximizing your sales. In a global survey of 6,000 customers, 86% plan to shop online during the holiday season, and a US study shows that customers are looking for...

During this year’s Amazon Ads unBoxed event, we announced new and innovative solutions to help you simplify the way you run your advertising campaigns. AI-powered solutions to streamline processes Campaign Manager makes it easier to manage campaigns across the full funnel...

If you have Account Health Assurance, you can use Seller Challenge to request more detailed information about enforcements on your account, after you’ve used all the standard appeals options. Seller Challenge provides you with the opportunity to request reviews of eligible...

To help you make more informed decisions about which products to enroll in Fulfillment by Amazon (FBA), we’ve added more-detailed analysis to the FBA Enrollment Opportunities tool. This update is available in the US, the UK, Germany, Spain, France, and Italy. The new...

To help fund and grow your business in our US store, eligible sellers can now apply for a revolving line of credit from leading global working capital partner, Uncapped. A line of credit from Uncapped offers transparent pricing. This ensures you only pay for what you borrow...

Profit Analytics is a powerful new tool to help you easily identify cost-saving opportunities and optimize your operations. This tool helps you analyze fees, costs, and profitability across your catalog, including sales, advertising spend, refunds, and returns. With this...

We made important changes to jewelry listings in August 2025 that affect how you create and manage your products on Amazon stores. The new classifications streamline the listing process, help make your products more visible in customer searches, and could reduce customer...