Amazon Updates

Valentine’s Day is just around the corner. Here’s how to maximize your sales during this romantic season: Refresh your product images with seasonal themes. Transform your brand presence with strategic A+ Content that resonates with Valentine’s Day gift-givers and...

Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience for faster refund...

Starting February 12, 2026, we’re changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase,...

We’ve added additional business to business (B2B) metrics to give you better visibility into your performance with Amazon Business customers and help refine your B2B strategy. To provide you with insights on which products perform better with Amazon Business customers and...

We’ve launched Service Hub to help you meet the mandatory Value Added Tax (VAT) and Extended Producer Responsibility (EPR) compliance requirements for selling in European stores. Our new Service Hub helps you easily compare and connect with experienced service providers...

Each January, shoppers with gift cards create a post-holiday revenue opportunity that you can capture with the right preparation. Here’s how to maximize your sales potential: Keep your momentum strong by maintaining healthy inventory levels. Our Fulfillment by Amazon...

More than 1 million robots are now working across our fulfillment network. Our robotics technology pairs employees with the right tools to make their workday safer and more productive, while delivering packages to customers faster than ever. These robots include: Sequoia:...

Effective January 26, 2026, the Fulfilled by Merchant (FBM) refund process will be updated to improve your return management experience and give you more time to assess returns. The processing window for refunds will extend from two business days to four calendar days before...

We’re always working on new ways to help Delivery Service Partner, Delivery Associates, and Amazon Flex Delivery Partners deliver packages quickly, efficiently, and safely. Learn about some of the new technologies and features that we’re piloting to improve the delivery...

Customer Service Insights on your Feedback Manager page helps you better understand your customer service performance. You can also use it to compare your performance to other sellers. To help you understand your customer insights more easily, we’ve made the following...