Amazon Updates

We’ve launched Enhance My Listing, a new AI-powered tool that helps you improve the content of your existing product listings so that they better appeal to customers. We know from your feedback that keeping listings current and relevant can be time-consuming. With...

We’re now accepting single-SKU pallets and floor-loaded palletizable shipments at two new Amazon Warehousing and Distribution (AWD) centers in California and Arizona. These state-of-the-art facilities are designed to handle palletizable shipments, and together they add 12...

Peak holiday shopping season is already underway as customers spread their purchases across extended shopping periods. To succeed during this season, we recommend that you start early to create a promotion strategy that captures the attention of holiday shoppers. Here are...

In preparation for holiday sales events, we recommend that you optimize your inventory with Amazon Outlet by clearing out slow-moving products so you can focus on your bestsellers. Running deals on Amazon Outlet can help you move any excess or slow-moving inventory. To...

A virtual multipack combines multiple units of your existing single-pack FBA products into one listing, which we fulfill with existing single-pack inventory. Virtual multipacks allow you to sell multiple quantities of the same product as a single offer with no change to your...

The back-to-school season is almost over and our Back-to-School Shop remains an opportunity for you to offer promotions to boost your product sales. The shop will remain live until the end of September and any ASIN on promotion within designated collections is eligible for...

Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments. Last year’s Prime Big Deal Days was our largest October event ever and Black Friday Week and Cyber Monday had record sales and a record number of...

You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event. Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025: Best Deals require a minimum 15% discount off the ASIN reference price, and...

The new 30-day roadmap to new product success gives you a clear, step-by-step guide to help your products gain visibility and boost sales in their first month. The roadmap breaks down key actions into three phases: Pre-launch: Leverage AI to create optimized listings and A+...

On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: do not use” in our new product templates. We also published a list of variation themes and...