Amazon Updates

We’ve released the 2025 Prime Day Readiness Guide with detailed instructions, best practices, and performance tracking tips to help you succeed during our biggest shopping event of the year. This comprehensive guide for Prime Day provides strategies to do the...

The Voice of Customer dashboard has a new Fix Recommendations tool that can improve your product listings and descriptions to help reduce returns. The tool uses artificial intelligence to analyze customer feedback and offers strategic guidance on listing improvements, along...

Prime Day is back from July 8-11, expanding to double the days and offering Prime members more time to shop millions of deals. If you submitted a deal and sent inventory to our fulfillment centers as previously announced, your deals will be eligible for promotion in Amazon’s...

Our Amazon Vine program is now available to Resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan, and Australia. Resellers who are authorized by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews...

To make it easier for you to fulfill Walmart orders with Multi-Channel Fulfillment (MCF), we’re waiving the 5% surcharge for use of alternative carriers. This fee waiver will be in effect through January 14, 2026. When you use MCF, you can use your Fulfillment by Amazon...

Prime-Exclusive Price Discount scheduling is now open for Prime Day 2025. High-quality Prime-Exclusive Price Discounts participating in the event can benefit from increased traffic and visibility on Prime Day, including ‘Prime Day Deal’ badging in Search, in Cart, and on the...

We’re making it easier and faster for you to create up to 100 coupons at once with our bulk upload feature, helping you scale your promotional activities. You can now use a single bulk upload template to create Subscribe & Save, Reorder, and standard coupons in Seller...

We’ve added a floor loaded option for inbound full-truckload and intermodal shipments as part of our Amazon Partnered Carrier program. Alongside our existing palletized loading option, the floor loaded option gives you more flexibility to choose the right loading method for...

To help you offer even faster delivery speeds to customers in small towns across the United States, we’re investing over $4 billion by 2026 to expand our rural delivery network. At a time where many logistics providers are backing away from serving rural customers...

You can gain enhanced visibility for your active or upcoming deals running on excess inventory with Amazon Outlet merchandising through May 26, 2025. Excess inventory deals discounted by 30% off or more are eligible for inclusion in the Amazon Outlet landing page, alongside...