Turn shoppers’ gift cards into January sales
Each January, shoppers with gift cards create a post-holiday revenue opportunity that you can capture with the right preparation.
Here’s how to maximize your sales potential:
Keep your momentum strong by maintaining healthy inventory levels. Our Fulfillment by Amazon...
One million robots now operating in fulfillment centers
More than 1 million robots are now working across our fulfillment network.
Our robotics technology pairs employees with the right tools to make their workday safer and more productive, while delivering packages to customers faster than ever.
These robots include:
Sequoia:...
Update to seller-fulfilled refund process by January 26, 2026
Effective January 26, 2026, the Fulfilled by Merchant (FBM) refund process will be updated to improve your return management experience and give you more time to assess returns.
The processing window for refunds will extend from two business days to four calendar days before...
Explore our innovations for delivery drivers
We’re always working on new ways to help Delivery Service Partner, Delivery Associates, and Amazon Flex Delivery Partners deliver packages quickly, efficiently, and safely. Learn about some of the new technologies and features that we’re piloting to improve the delivery...
View updated Customer Service Insights in Feedback Manager
Customer Service Insights on your Feedback Manager page helps you better understand your customer service performance. You can also use it to compare your performance to other sellers.
To help you understand your customer insights more easily, we’ve made the following...
Prepare for the 2025 tax season with tips and updates
With the end of 2025 approaching, we want to help you prepare for the upcoming tax season with key information, resources, and important updates about Form 1099-K reporting requirements.
We’ll send your Form 1099-K to you in January 2026 via electronic or physical mail...
You can now find Seller News articles and updates using Seller Assistant
Find the information you need faster with Seller News articles now integrated into your Amazon Seller Assistant.
Seller Assistant is an AI-powered tool in Seller Central that helps you quickly find information, access insights, and manage your business more efficiently in...
Top news highlights from 2025
Explore key tools and product updates from 2025. This curated collection of resources can support your success in the next year and beyond:
Monitor your account health: Learn how to keep your account healthy by adhering to the Account Health Rating (AHR) policy. Your Account...
Maintain your account health during the holidays with vacation status
If you plan to take time off over the holidays, we recommend that you update your vacation status to avoid missing orders that could impact your account health. This setting temporarily removes your seller-fulfilled listings from product detail pages and search results....
Turn your Black Friday performance results into actionable strategies
Now that Black Friday and Cyber Monday are over, it’s time to review your results and plan for future peak sales events. We offer several tools and dashboards to help you evaluate your performance and identify growth opportunities.
Resources to review after peak sales...


